Gome retail takes advantage of the east wind of digital economy to create a "boat body" consumption experience

“ Digital economy will become half of the economy and the main growth point ”, Data forecast , To 2025 Digital economy in China GDP The share will reach 43.5%. Adjust with the stroke flow 、 telemedicine 、 Online office 、 Digital applications such as unmanned retail light up daily life , Digital economy is becoming an important engine for transforming and upgrading traditional industries .

Gome retail, which has a keen sense of smell, has long captured the tuyere of digital change . stay “ home · life ” Under the strategic upgrading file , Gome clearly creates a full range of products 、 The whole scene 、 All channels 、 Full link 、 The whole life cycle of “ Full retail ecological sharing platform ”, Online and offline integrated development mode , While reducing cost and increasing efficiency for merchants , It also brings consumers a refreshing experience .

Digitalization promotes cost reduction and efficiency increase

Gome retail's latest financial report shows , To 2021 year 10 month , Gome full scene 、 Full link 、 Full service 、 The infrastructure of the full mode full retail ecological sharing platform has been built , And start a new stage of development at full speed . Past year , Gome continues to comprehensively upgrade the retail industry , A number of intelligent technology platforms have been formed , Including killer whale data infrastructure platform 、 MALIANG user portrait platform and Kunpeng data application platform , From big data 、 AI and cloud computing are three dimensions of empowerment B End , To better serve C End user .

Digitalization is becoming an engine for platform businesses to reduce costs and increase efficiency , And bring better purchase price to consumers . Under the strategic background of integrated development of dual platforms , The cost of the original two sets of online and offline for manufacturers and businesses , To a set of cost transformation of offline enabling and draining online . For consumers , Cost savings mean lower prices for the same quality , It is also easier to experience Gome “ Quality and low price ” True value service concept .

The whole scene creates a beautiful experience

The retail industry emphasizes “ people oriented ” The concept of operation . With Z The growth of generations , Consumers' sense of experience has been raised to an unprecedented height .

The present , Gome retails online 、 Offline stereoscopic 、 Integration of the whole scene , It brings users convenient touch and boundless experience . Zhang Jingxing, general manager of Gome retail enterprise development and investor relations, pointed out , Gome has been focusing on offline stores in the past , Upgrade to online platform + Offline scene fusion , on-line 、 Offline integrated operation mode . Relying on the online platform is really happy APP, Users can realize full volume trading , And from “ event 、 The list ” Featured online games 、 Get a happy experience in the show and amusement park ; Rely on offline 4000 Many GOME stores and upgraded new model stores , Users can walk through the living room 、 The kitchen 、 Different scenes such as car showroom , Enjoy boutique display experience and local life services . At present , Gome offline platform has covered household appliances 、 department 、 Home Furnishing 、 Home decoration 、 Self operated and franchised experience halls of various business forms such as automobile , involve 48 A business track ,128 A breakdown of categories . meanwhile ,“ Gome ” City store 、 Business District stores , Regional stores 、 Community stores and community post stations radiate different business districts with different sizes of stores .

With the help of big data and high technology , Gome is trying to create the ultimate online and offline scene for consumers . For the coming 4.16 Great promotion , Gome online platform is so happy APP It's also online “ Outing travel notes 、 New clothes in early spring 、 Warm and happy home 、 Happy spring food 、 Life is big 、 Quality home life ” And other diversified marketing activities , Provide consumers with a beautiful home life scene . Under the blessing of science and Technology , Online and offline linkage opening , Break through the limitations of space and time , Let Omni channel 、 The whole scene 、 All weather is possible , Consumers can enjoy the seamless shopping experience of the whole scene , And one click order 、 The convenience of one-stop shopping , Shop 、 home 、 Fast service to the Internet .

Research shows , The family will soon become the main force in the field of consumption in the future , The market space in the field of home life has reached 30 One trillion . Entering a new era of consumption , Online and offline integration has become the general trend of the development of the retail industry . Backed by the whole retail ecological sharing platform , With the help of online and offline integrated operation , Gome not only has the ability to bring different wonderful experiences to consumers , More capable of becoming the leader of the family economic track in the tide of consumption upgrading .