49 pages enterprise digital transformation cases and common tools enterprise digital transformation ideas

1、 Definition of digital transformation

Digital transformation refers to ： Using artificial intelligence 、 big data 、 Cloud computing 、 Blockchain 、5G New technologies such as , The purpose is to establish a new 、 With digital technology as the core 、 A dynamic and innovative new business model , Help customers increase revenue and reduce expenditure 、 Authors efficiency 、 control risk 、 Improve word of mouth 、 The effect of internationalization , So as to fundamentally enhance the competitiveness of enterprises .

It should be emphasized that , Digital transformation is more than just IT change , It's about organizing 、 Business 、 market 、 marketing 、 human resources 、 Product development 、 Supply chain 、 manufacture 、 An all-round reform of enterprise elements such as finance .

2、 The essence of digital transformation

1. The fundamental purpose of transformation is to enhance the competitiveness of enterprises . In the process of digital transformation , The application of new technology is not the purpose , The fundamental purpose of transformation is to enhance the competitiveness of products and services , Let enterprises gain greater competitive advantage .2. Digital transformation is essentially business transformation . Digital transformation is essentially a business driven by the new generation of information technology 、 Deep transformation and reconstruction of management and business model , Technology is the fulcrum , Business is the core .3. Digital transformation is a long-term systematic project . For most businesses , The challenges of digital transformation come from all aspects ： From technology control to business innovation , From organizational change to cultural remodeling , From digital capacity building to talent training , Therefore, the success of digital transformation cannot be achieved overnight . Digital transformation is a long-term and arduous task , Most businesses need 3-5 It's going to take years or even longer to achieve significant results .

3、 The core features of digital transformation

1. new generation ICT Technology has become a new factor of production . Digital transformation is to bring a new generation ICT Technology as a new factor of production , Superimposed on the original production factors of the enterprise , This leads to the innovation of enterprise business 、 restructure . therefore , new generation ICT Whether the technology can be used effectively , And generate significant business value for the enterprise is the key feature of transformation .2. Digital assets have become a new source of value creation . Digital transformation is more than simply applying new technologies to the production process , More importantly, we should continue to accumulate and form digital assets in the process of transformation , Build the competitiveness of the digital world around digital assets , Continuously create value for the enterprise .3. Integration and sharing has become the core concept of digital transformation . Digital transformation is first of all the integration and sharing of data , Then promote the integration and sharing of business , So as to realize the internal resources of the enterprise , Efficient integration of external resources , Improve enterprise operation efficiency and the ability to serve customers , Enabling the development of enterprises .

4、 Challenges of digital transformation

1. The conflict of cultural ideas . Digital enterprises in the future will operate in completely different forms and ways . The process of digital transformation will greatly break through the characteristics of traditional enterprises “ Comfort zone ”, Explore the unknown without experience , There will be a long-term conflict between the old and new cultural concepts .2. Control and integration of new technologies . Digital transformation not only requires enterprises to quickly learn and master new technologies , We also need to integrate new technologies to form a combination advantage , And find the right combination point in business transformation , Make it use and change the existing business . Digital transformation poses a great challenge to enterprises to control new technologies .3. Organization and talent . In order to effectively promote digital transformation , Organizational change must be carried out at the same time , Transformation itself is dynamic , In the process of transformation, how to establish and adjust the organization matching the transformation is an important aspect of the comprehensive challenge of transformation . Transformation talents are also a major challenge in industry transformation , Digital transformation requires not only new technological talents , Business innovation talents , There is a greater need for cross cutting talents who can combine new technology with business , Cultivating high-level transformation talents is an inevitable problem of digital transformation .4. Security and data privacy issues . The data reveal that 、 The rapid growth in the number of malware and vulnerabilities has led some to believe that , The lack of secure digital transformation will cause enterprises to face greater security risks . according to Gartner The latest forecast results say , Because the security team cannot manage digital risk , To 2020 year ,60％ Our digital business will suffer major service failures .

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