Food and Beverage Industry B2B Mall System: Accelerate the digital transformation of the industry and improve the transaction efficiency of the B2B platform

With the advent of the new Internet consumption era, consumer demand is becoming more and more personalized and refined. The food and beverage industry, which is related to the national economy and people's livelihood, is ushering in a new transformation.However, with the accelerated process of digitalization, the competition between new and old brands, and the popularity of new consumption concepts, how food and beverage companies accept challenges and explore business opportunities has become a problem they must solve.

Opportunities and challenges in the food and beverage industry: traditional channels continue to decline, and B2B models are accelerating development

The market share of traditional sales channels in my country's food and beverage industry continues to decline, while e-commerce channels are developing rapidly.There are reasons for the decline of traditional channels.In traditional channels, small stores are highly fragmented, supply chain layers are too many, and brands are highly dependent on multi-level distribution models, which ultimately leads to low channel efficiency, channel profits are consumed layer by layer, and terminal execution is poor and difficult to control, which seriously restricts the development of traditional channels..

On the other hand, the B2B model of the food and beverage industry is developing rapidly, and the market space is broad.In recent years, as the food and beverage B2B industry has entered a period of rational development, online and offline service capabilities have gradually improved.In addition to making efforts in service quality, food and beverage companies also pay more attention to the improvement of online and offline integration capabilities, and the acceptance of B2B platforms has been greatly improved.

Value point of B2B model in the food and beverage industry: reducing the circulation link and improving the efficiency of the whole link

(1) Realize the data visualization of the overall information of the food and beverage supply chain, which can effectively assist upstream brands in product analysis, development and marketing;

(2) It improves the efficiency of warehousing and distribution of food and beverage commodities, reduces waste of resources, and reduces operating costs;

(3) By optimizing the supply chain, reducing the cost of mark-up at various levels, helping retail terminal procurement to reduce costs and increase efficiency.

Shushang Cloud can help traditional enterprises to build a food and beverage B2B mall system platform, which truly helps enterprises, retailers and consumers to achieve seamless integration of the three, and accelerate the digital transformation of traditional food and beverage enterprises.The B2B e-commerce platform focuses on reducing links, improving efficiency, reducing costs, and building reasonable business processes, helping enterprises to achieve refined operations, mining big data, comprehensively improving the operating efficiency of enterprises and expanding the overall efficiency of enterprises.

1. The B2B mall system in the food and beverage industry has a flexible and customized enterprise order flow and payment system

The development of B2B e-commerce platform for food and beverage industry can support order flow system and payment system that can be flexibly defined and expanded. B2B platform can support electronic contracts and electronic signatures.Digital certificate products to achieve effective electronic signatures, make electronic contracts comply with the "Electronic Signature Law", have the characteristics of anti-tampering and non-repudiation, and thus have the same legal effect as paper contracts. The smart supply chain B2B system can also provide enterprises withMulti-level order confirmation, installment payment, payment voucher, contract management and other B2B business operations.

2. Powerful real-time online inquiry system, B2B platform for food and beverage industry to enhance sales experience

The food and beverage B2B e-commerce platform provides suppliers and buyers with a powerful real-time online inquiry system, which can carry out efficient transaction communication, price negotiation, commodity delivery, order confirmation and other operations to enhance the sales experience.At the same time, the smart supply chain B2B system can also provide merchants with a powerful multi-customer service management background system.

3. Massive data processing, analysis and mining to build a deep business intelligence system

The B2B e-commerce platform in the food and beverage industry opens up channel data, terminal data, and consumer data, and processes, analyzes and mines massive data through the food and beverage B2B mall system, providing platform customers with business intelligence decision-making capabilities, while also creatingThe value of supply chain data and industrial big data of the food and beverage intelligent supply chain B2B system is provided to provide data support for enterprise production, marketing, and delivery decisions.

4. Automation of B2B platform marketing channels in the food and beverage industry, accurate promotion to expand customer volume

The B2B e-commerce platform of the food and beverage industry is connected to the automated marketing system, and based on the analysis of the whole chain data, it helps the food and beverage B2B e-commerce platform to expand the upstream and downstream marketing channels, realizes data exchange and whole chain integration, and comprehensively improves the intelligent supply of the food and beverage industry.Chain B2B system operation efficiency and precise marketing promotion.Accurate acquisition of customers, personalized maintenance of customers, scientific decision-making, and refined platform operation.

The application of the Internet B2B model will continuously strengthen the deep integration of traditional food and beverage enterprises and e-commerce platforms, and promote the transformation and upgrading of the food and beverage industry.Building a food and beverage B2B e-commerce platform, empowering enterprises to carry out omni-channel coverage and supply chain integration is of great significance to promoting the development of the beverage industry and the rise of domestic beverage brands.