How did Soul, who submitted a prospectus to the Hong Kong Stock Exchange, capture the hearts of thousands of Generation Z with the social metaverse?

Recently, the social track has received exciting news. The social platform Soul has submitted an application for listing of Hong Kong stocks to the Hong Kong Stock Exchange.Soul was launched in 2016. It is a social platform for Generation Z that builds relationships based on interest graphs and uses gamified gameplay for product design. It is the first in the industry to propose the concept of social metaverse and gradually turn it into reality.The field is hot out of the circle.A new immersive social experience that is different from traditional social platforms, and its unconventional functions and gameplay have made Soul a social darling of Generation Z for a while, gaining widespread attention and love.

It is reported that Soul, which has submitted a listing application, hopes to build a social metaverse for young people, a virtual world that is parallel to reality and is online in real time.Or recommend, experience a variety of immersive social scenes, communicate and entertain together in a near-real common experience, and finally find like-minded partners and establish social connections.

Relying on advanced big data algorithms and technology, Soul has turned hope into reality step by step.After users enter Soul, they cannot upload real-life avatars. They must create an exclusive avatar through the face pinching tool, and then create a personal portrait for themselves through soul testing, adding gravity tags, etc. After that, users can publish moments on the platform, make friends, establishGroups to communicate and share daily life and various public or niche interests.Based on AR technology, through 3D filters and face kini, users can communicate and express with new identities easily and without worries, obtain timely feedback and emotional recognition, and establish high-quality social relationships.

Gougou, a Gen Z user who signed up for Soul for 1766 days, said, "Before I came to Soul, I always felt that I was a hopeless waste. After coming to Soul, it was like seeing the light of day, I couldI write about my mood and stories unscrupulously, no one accuses me, but more care, support, and companionship.

In order to further deepen the immersion and fun of the platform, Soul also added gamified gameplay to its social metaverse, and launched multiple scenes and functions such as pet planet, group chat party, Soul werewolf, etc.In the process of playing, better integrate into the platform itself and enjoy an immersive common experience.Taozi, a senior user who has been active in Soul for 1,441 days, thinks: "Soul group chat party is different from other social software. In addition to text communication, you can also specify players to open the microphone, which is more interactive and interesting."

In addition, Soul also launched the self-developed engine NAWA, which leads users to open a new experience of the social metaverse through underlying technological innovation.At present, NAWA has been widely used in Soul's square camera, video matching and other functional scenarios.The above-mentioned senior user Taozi said, "Recently, in the video group chat function, I often see my partners wearing their own 3D avatars. Everyone dances freely to the music, which is very technological and entertaining."

Whether in product design or gameplay, the social metaverse built by Soul is highly in line with the social needs of Gen Z users who are eager to express themselves, get timely feedback and emotional resonance, make friends with similar interests, and serve themIt has brought a more diverse, interesting and rich social experience, and thus won the attention and favor of the Z generation.It is believed that in the future, Soul, which has submitted an application for listing on the Hong Kong stock market, will further bring more novel and interesting social metaverse experiences to Gen Z users.