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From station B and little red book, how to do a good job of community products?

2022-04-21 11:03:00 【InfoQ】

from B Stand with little red book and read , How to make community products ？

1. Find the right person , That is, identify the target group .B Station is to build a secondary community loved by young people ; Xiaohongshu finds out the characteristics that users love to share notes , It involves fashion and beauty 、 Food and so on , Female dominated .

2. attractive , Provide quality content .B Station homemade or imported Fanju 、 variety 、 Movies 、 Documentary and so on , Give Way B The content of the station is more diversified .

3. Keep people ：

1） Build clean 、 A comfortable environment ;

2） Reward mechanism ：B The creative inspiration of the station , Little red book's advertising realization and so on ;

3） Punishment measures , For example, Xiaohong book covers prohibit illegal marketing or vulgar numbers ;B The platform supervision system of the station .

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当前位置：网站首页>From station B and little red book, how to do a good job of community products?

From station B and little red book, how to do a good job of community products?

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