The annual transaction volume of the app store is US $1 million, and only 15% commission is paid. Small and medium-sized developers are very contradictory

4 month 19 Daily news , Apple last year launched an app store small business project that supports small businesses and independent developers （App Store Small Business Program）, Will be applied within the year transaction Er Zai 100 A commission of less than $10000 is from 30% Down to 15%. There are also developers who want to enjoy this benefit , Choose to change the app to a free subscription , Or tell users to order services through channels other than the Apple App Store .

iOS Application independent developer Curtis · Herbert （Curtis Herbert） When the app store small business project started last year , But as the application transaction volume continues to rise , He will soon lose his qualification .

Apple on 2021 year 1 Launched app store small business project in January , The annual transaction volume of the app store is less than 100 A $million developer needs to pay a commission from 30% Down to 15%. However , If Applications The volume of transactions in a year exceeds 100 Thousands of dollars in limit , The corresponding developer is no longer qualified for the project , All transactions for the rest of the year and the next year will be paid to Apple 30% Commission . If the developer's in app transaction volume is lower than 100 Thousands of dollars , They can reapply for the program .

“ Come out more 15%, That is, every year 15 Thousands of dollars …… The feeling is very good ,” Herbert said ,“ Can be used in marketing or recruitment , This is a big extra cost .”

Herbert said , Participating in this project has accelerated the growth of his business , Thus in advance 6 Months to 1 Achieve the set goals in . But Herbert estimates , The ski application he developed Slope Will this year 11 Loss of project qualification in January .

Herbert is not particularly worried about the re emergence of losses after the in app transaction volume exceeds the project limit , He believes that the business growth trajectory will offset the excess 15% commission .

“ In the process of business development, there will be a strange middle point , If the annual revenue growth cannot exceed 20 Thousands of dollars , Then the final benefit will be reduced ,” Herbert said .“ If you are close to 100 Ten thousand dollar mark , It is likely to continue to accelerate growth , I hope I'm not standing still .”

Independent developer Emanuel · Cruvicil （Emmanuel Crouvisier） Developed applications Cardpointer It can help users enjoy more credit card rewards . He also got the fun of saving transaction costs from the app store small business project . As the annual transaction volume within the application approaches 100 Ten thousand dollar mark , Cruvicil limits the volume of transactions in various ways , Maximize your own interests .

Clovicil took advantage of a new policy from Apple's App Store . This policy allows developers to communicate with users , Inform them of other ordering methods from other non Apple channels .

“ I occasionally email users , Offer special offers , Let them pass Stripe subscribe —— In this way, the annual transaction volume in my app will not be included ,” Cruvicil said . Many developers have taken various approaches , For example, near the end of the year , If you find that the annual trading volume is close to 100 It's a $10000 ceiling , Will provide users with ordering discounts .

last year 12 An independent developer who quit the app store's small business project in January asked for anonymity , Because I don't want others to know that they make so much money from the app .

He said ：“ If I change all my subscriptions to free at the end of the year , That means saving... Next year 15 Thousands of dollars .”“ I decided not to cheat the system .”

The developer said deliberately evading the quota is “ Wrong and stupid ”, At the same time revealed , I haven't reached the annual trading volume of 100 Ten thousand dollars was immediately kicked out of the project . Only when the limit is exceeded about 2 Ten thousand dollars per hour ,30% The Commission is only effective .

The developer expressed his gratitude to the project , But he added ：“ I still think , It should be like the Google App Store , Yes, every year 100 The transaction volume of 10000 US dollars is drawn 15% Commission . in any case , I really like apple to start doing this kind of thing .”（ Chenchen ）