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Behind IDC's No. 1 position, what kind of "video cloud" is Alibaba Cloud building?

2022-08-10 12:17:00 【InfoQ】

国际权威咨询公司IDC发布

《中国视频云市场跟踪（2021 H2）》报告

Ali cloud four years in a row

Comfortably in China video cloud the overall market share first

整体市场份额占比达26.9%

时至2021,China's digital video cloud behind

近期,领先的IT市场研究与咨询公司IDC最新发布了《中国视频云市场跟踪》,报告显示,2021下半年,中国视频云市场规模达到50.4亿美元,同比增长32.7%,In the epidemic period of video cloud is still in the high growth in China.

数据显示,2021年下半年阿里云视频云市场占比高达26.9%,稳步保持整体市场份额第一的位置,Keep the role of the leader for four consecutive years.同时,在视频CDN份额、视频公有云/私有云/A hybrid cloud, and other areas of the market,Ali cloud also remains over market share first,Still keep full cover type lead China video cloud competition.

根据IDC的定义,This video cloud covered the face video application scenario of all public and exclusive cloud infrastructure、视频内容分发网络,And in the video on the cloud infrastructure deployment of video product、服务或解决方案.

同时,According to the video cloud application scenario,IDCA cloud of video solutions market is divided into“视频直播”、“视频点播”、“音视频通信”等赛道,At the same time also contains audio and development platform、Media processing tools and other products and services.

IDC指出,2021In the second half of China's video cloud infrastructure market is worth41亿美元.Internet video increase the total running time,同时,Video Gao Qinghua promote bandwidth and storage requirements continues to grow.

在基础设施之上,During the same period of China's video cloud solution the size of the market to achieve9.5亿美元.其中,直播与点播转码、Video rendering andRTC仍然是解决方案市场的核心组成部分,At the same time, low threshold video development platform、Intelligent content production tools、智能化识别/分析/Audit service innovation functions such as,Also show stronger growth potential of the.

New video cloud market growth coordinates

透过IDC报告,Look at China's video cloud market a few key points of growth：极致高清、沉浸交互、智能升级、Electricity live blessing、Traditional industry penetration、企业出海.

IDC中国行业云服务研究经理魏云峰表示,过往三年,China's video cloud services work closely with the Internet video platform,Witness the Chinese video highlight the cloud market growth for the second time;In the second half in video cloud,In addition to the Internet video Gao Qinghua demand under the depth development of,China's video platforms at sea and new“The dispute of false or true”Also brought broad daydream space for market.

Careful observation data,2021下半年,Chinese video cloud overall market growth for three consecutive cycles（半年）回落,本期（2021下半年）同比增速为32.7%,Compared to the overall growth rate,The video cloud solutions market growth is higher,同比增长达35.4%.

Constitute the growth,在此次IDC的报告中,Show a few points：

极致高清

2021全年,短视频平台、Live interactive entertainment platform withDAU、MAUIndicators such as the rapid rise,Continue to significantly increase dosage of video cloud. In the Internet video user video playback time under the background of increasingly close to limit,“Video Gao Qinghua”The cloud computing resources and bandwidth for short or medium term growth core power.

沉浸交互

进一步来看,Better interaction and immersion experience,Video is the future of cloud solutions market growth drivers,Also for the customer development video form、Rich video game provides more likely,Also on video cloud service ability of the upper put forward more requirements.

智能升级

“云+音视频技术+AI”Development has been the inevitable trend of,AIVideo optimization and technical characteristics of the whole link capacity,Also possible future video platform in the product、Service as an important indicator in selection.

Electricity live blessing

2021年,Live electricity demand continues to grow,A few big electric business platform to keep liveGMV高速增长,The content of the diversified platform also in electricity transformation content,The second growth, in turn, drive enterprise,To form a good live video track.

Traditional industry penetration

据IDC观察,In both the business、生产、Business processes embedded video solution,Has become a traditional industry customer deployment、Application of video cloud service important way.

在超视频化时代,广电传媒、金融、Medical and other traditional industry customers all kinds of video of exploration and innovation,Become an important power forward video cloud market growth.

其中,Radio and television media industry demand maintained rapid growth,Including video content distribution、Lightweight video content production tools such as video cloud products and services,Is accepted by more and more clients;金融、Medical and other industries clients are exploring all kinds of remote video connection with touch of scene,Including remote business hall、视频连接、Video training, etc,All increase dosage of video cloud in.

企业出海

China's video platforms at sea is bring market broad daydream space,Chinese enterprises are accelerating the sea,Also in the“数字化出海”向“出海数字化”扩展,Number of technology for sea business can omni-directional digital innovation vigorously fu,Video cloud is also the important one.

The cloud to create,Innovation in the scene

连续4年IDC第一的背后,Focus more on cloud network side depth fusion under the acme of audio and video technology to explore,And the application of audio and video scene innovation under the cloud integration experience.

针对2021年下半年的发展,Ali cloud video cloud in multiple dimensions focus on.

The whole chain smart update media services

通过AIThe depth of the ability of blessing,From the audio and video media services intelligent,Upgrade to the full link intelligent depth of penetration of“Smart media services”.

Media services is the most basic audio and video service、The most fundamental product shape,So more requires constant innovation.It is often industry focused on media processing link,And nearly a year to highlight in media production demand,But in a more professional video ali cloud cloud to,Establish media services more comprehensive、更智能、More cloud、More joint scene demand.

This includes intelligent media production、智能媒体处理、Intelligence director of cloud、Intelligent media player,And more to the point of intelligent medium resource management,Around the media professional、高效、灵活、Intelligent service ability,打通直播、点播场景,Provide one-stop services.

不仅如此,More on the product form to meet the diversified demands of different clients,阿里云视频云在PaaS基础上,Also can provide more lightweight mediaSaaS,Achieve out-of-the-box intelligent media service.

在IDC此次报告中,Especially mentioned,“Lightweight media production tools become chasing hot,Radio and television media industry to speed up the introduction of all kinds of video cloud solution,Lightweight media processing and production tools,Has received several new media customers,And gradually expand the using range;And in the privatization of environment,Deploying a full set of private cloud infrastructure and cloud medium resource management tool,The important needs of customers is the future of radio, film and television media.”

对此,Ali cloud video cloud after all link smart update media services,Not only cover the Internet industry in various fields,On radio and television media and other traditional industries,To highlight the intellectualization of business-driven value.

A new generation of real-time communication to the future growth

Strong interactions is audio-visual experience higher order form,此次IDCReport again,“Better interaction and immersion experience,Video is the future of cloud solutions market growth drivers”.

To accelerate the future space,2021年,Ali cloud video cloud upgrade to a new generation of real-time communication and interaction ability.

以往,RTCMore focus on the online real-time communication with the ordinary interaction,Especially for the online class、Entertainment such as social scene,And a new generation of real-time communication development to form more complex scenarios and more advanced products.

首先,Real-time communication with global real-time streaming media transmission networkGRTN（Global Real-time Transport Network）为底座,With ultra low delay live serviceRTS（Real-time Streaming）As important basis,Grow up more important audio and video content and interactive experience technology.

在底座之上,Is the product innovation and scene.

On the innovation of new products,以Cloud MEService solutions for typical virtual activity,在2022北京冬奥会上,The scene of interaction in real time holographic dark technology,Create a new era of the one hundred Olympic.IDCAccording to the report of the,Through this a holographic audio and interactive product,To upgrade China's video cloud immersive experience to new heights.

同时,In the exploration of new scene,In culture media scene for typical,就在前不久,Reported by CCTV“Domestic first large immersive cloud archaeological show《三星堆奇幻之旅》”,Through ali cloud real-time communication technology blessing（As a cloud rendering、Video streaming, etc）,Make CCTV first time to break the screen through the,With no threshold audience“身临其境”A swim in the archaeological sites,Feel the history after the engraved before.

不限于此,Smart car newsletter、Smart hardware of remote interaction,Also is in the actual landing and ali cloud video cloud depth explore business scenarios,The future will be more innovative digital immersion interaction experience subject.

All audio and video platform pratt & Whitney

IDCIn this report also mentioned that,“Gm products in acceleration to the traditional industry penetration,直播、点播、RTCAs video cloud universal product/能力,Is gradually accepted by traditional industry customers,With the traditional business process integration,Reflect more rich significance and value.”

同期,Ali cloud video cloud also through the low threshold of audio and video development platform and model between typical live scene,In the practice of the traditional industry to explore“Pratt &whitney type penetrate、Cover a wider range of enterprise customers”,Bring more diverse traditional enterprise huge pratt &whitney value.

于此,在2021年,All tend to audio and video for intellectualization exploration enterprise,Can be easy to open a“极速智造”的新世界.

在这过程中,Many enterprises help create lower cost、A more flexible customization force business system,On the one hand can assign multiple Internet platform to build video、Live the innovation business,同时,Also for the more traditional enterprise development platform with a low threshold of audio and video,Speed up the business、The creation of new business as.It covers many fields,Contain intelligent manufacture、教育培训、零售、金融等,Also open new video for more traditional enterprise business space and imagine.

Technical back,The cloud of the universe

In the network convergence、The cloud is expected to bring“虚实融合”的今天,Ubiquitous calculated the force driving this super video era.

IDC此次预测,中国视频云市场依然会保持较高速的增长,预计2026年将达到364亿美元.

For video cloud track,IDCResearch manager yun-feng wei said the,The whole market or are in the products and services that change the crossroads.

A cloud of video atomic ability as a general purpose products/Service to the traditional industry penetration,“脱虚向实”;还是重仓、Even the whole warehouse“元宇宙”,First to explore、The layout of all kinds of innovative technologies and solutions,Betting on the virtual world of the next dongfeng,Will be selected topic.

然而,无论是元宇宙、Super YuanShiJie virtualization layout,Or a more traditional industry can the authenticity of the fu,Support the,Is the cloud of audio and video technology to explore、场景重构,And value understanding,It is ali cloud video cloud has been quietly to explore origin.

阿里云从2007Start first to focus on video cloud track,From the first research launched narrow-band hd technology,到2022The games in Beijing new technology of ice、Create many“Of the one hundred Olympics for the first time”,Behind it is more than ten years of exploration iteration with real precipitation.

在2022Years of ali yunfeng meeting,阿里云智能总裁张建锋提出,Ali cloud is the most important strategy is to“Back to Basic”,也就是,回归云计算的本质,坚持在技术的长征路上,不断取得新的突破.

Back down the source of technology,我们知道,这是一个产业数字化、数字产业化的时代,Video cloud is in with his own perspective, pushing the boundary of the digital.

In the network convergence、The cloud which is expected to bring the actual fusion today,High order of calculated the force driving this super video era,Count and omnipresent force to realize the computing power of the cloud side end the whole scene,For a lot of industry、Industry germination power of innovation in the scene,To burst forth and form new value.

Based on ali time calculation and calculation of the world's leading edge of the deep base,叠加16Years of audio and video field precipitation,Let ali cloud video cloud has natural number of powerful intellectualization force,于是,At the same time of driving industry innovation and create,Also people in shaping the future of cloud in the universe.

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