Su Qiugui: How can foreign trade companies do a good job in Google layout

The previous article has written "Why Foreign Trade Enterprises Need Google Layout", Google is very important for foreign trade enterprises.

Today, a friend of a friend added me because he read my article. He is an exporter of industrial ceramics. Currently, he only does Alibaba International, but the effect is average.

In addition, I did a Google data analysis and found that the search volume is large and there is no competition. Only one of the peers has built 22 websites abroad, and simply made a Google layout.Regardless of the construction of the website, or the supply chain of products, development capabilities and so on.

Then showed him the data and told him to protect the domain name. A good domain name is also one of intellectual property protection, and it is good for SEO ranking.

Many Chinese companies do not protect themselves very well. I remember at the beginning of last year, I suggested Mr. Zhang of Ugreen Technology to buy back the brand ugreen.com, which cost hundreds of thousands of dollars.Double the price.The brand domain name is very beneficial to the image of the brand, the promotion of the brand, the building of trust and so on.

How can foreign trade enterprises do a good job in Google layout?It can be divided into three parts:

I. Website Google SEO ranking ideas and strategies

A considerable number of companies do website SEO rankings, but they are actually hurt because most websites are difficult to rank up.

The main reasons are:

1. Before the construction of the website, the industry Google data survey and analysis were not done well;

2. There are problems with SEO optimization ideas and details;

3. Fewer original and external links;

4. Do not insist on or update the website irregularly, and there are problems with the updated content ideas.

The purpose of making a website is marketing, and the purpose of marketing is to make money. Many companies think that a website is just an image.

Website SEO ranking ideas and strategies: multilingual site groups (multiple independent websites)

Easy to seize more traffic from different countries and different keywords.In fact, some websites build sub-sites as other language sites, but it is difficult to rank.

Second, Google Adwords and AdSense (advertising and advertising network)

Open your own Google account and do Google Adwords and AdSense.

Most of the Google advertisements are done by Google China agents. The effect is average and the cost is high, except for the 30% commission.

If you open a Google account yourself, study Google data, and integrate it into marketing ideas, the same effect will cost at least 60% lower.

Three, Social Media and B2B Strategy

Whether it is on Facebook, Twitter, Google blog, overseas communities, etc., it is a good company or brand, product keyword layout, these can be deposited in Google search, SEO ideas are the key.

The same is true for B2B platforms.

Remember: All layouts take time. Once your layout is better, there will be fewer others, and it will become more and more difficult to get on. This is the competitive advantage and competition of Google marketing.formation of barriers.Just like e-commerce, there is a first, no second, suitable for any industry.

I believe that the great road is the simplest, and the simplicity is all-encompassing.

Any field or industry, what really works is simple.

In the past two years, I have come into contact with many experts in subdivision fields. Although they are in different industries, I found in the process of communication that the principles behind them are the same.

Original: https://www.zedugoogle.com/

Original: https://www.zedugoogle.com/