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Short video software development - how to break the platform homogenization

2022-08-10 10:53:00 【InfoQ】

Although there are many operators developing short video software, very few can get a certain amount of traffic and can stand a foothold. In the original market, the serious homogeneity of short video software has led to the inevitable existence of various platforms.Fierce competition, with the development of the short video industry, some platforms have decided to jump out of the original entertainment market, these platforms have been relieved to a certain extent, but the symptoms are not the root cause, how short video software development has become the current short video industry.The key issue.
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1. Consistency of content
Just open a short video platform, in fact, it is easy to see that the video content is not much different, the homogeneity between the content leads to the consistency of target users, which will naturally appear 10 short videoThe development of video software divides up 100 users. Faced with this problem, some short video platforms have begun to transform, specializing in publishing videos in a certain industry, allowing in-depth development in a certain field of their platform, and occupying users in vertical fields.To achieve a game-breaking effect, this is the way most short video software development chooses.
2. Consistency of functions
Since the live broadcast function was added to the development of short video software, the market has become different, and short video software is more and more inclined to live broadcast, especiallyIt is those top creators who have a large number of fans, but the original monetization ability of short video software development is relatively poor. With the help of live streaming, it can better realize traffic monetization, which leads to various platforms being flooded with goods delivery scenes, which not only allows users toAesthetic fatigue may also produce a series of after-sales problems.
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In order to break the game, some short videosSoftware development began to work on dynamic functions and additional paid content, such as paid video, paid dynamic viewing, VIP and other functions.
Three · Consistency of Purpose
Some operators don’t want to make profits by developing short video platforms.As a result, it is impossible for operators to invest. At this time, software with strong publicity such as short video software development can better break the situation. Short video platforms that only want to achieve publicity will develop better than those platforms with a profit purpose.
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In case of homogenizationThe development team of short video software development is also facing huge pressure, and more and more peers appear, which also makes the final development quality of short video uneven, which also reminds friends who want to develop must polishEyes, make more comparisons when choosing a development team, which can achieve better results.
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