Future development of manufacturing industry after digital transformation

The digital development of manufacturing industry has a great degree of subversion , Deliverables 、 Business model 、 R & D process 、 Industry relations 、 The goals in the future portrait, such as team characteristics, can only be achieved by relying on Digitization , Digitalization is the root of future manufacturing development .

The first is to deliver results from physical products to high-quality experience .

Scientific and technological progress has improved the interconnection of products and the sensitivity of response , Consumer and industrial markets are no longer concerned with the acquisition of products , Enterprises have changed from focusing on product functions to focusing on product experience , The product is just a delivery device , User experience has become the real selling point .

A large number of high-quality experience innovations are taking place in various industries , For example, the washing powder brand mystery has launched an intelligent clothes hook Peggy （Peggy）, Can be connected WiFi And equipped with mobile phones APP, By calculating the weather data, remind users of the best drying and collection time of clothes to explore the high-quality experience .

The second is the business model from product sales to “ Namely service ”.

As product manufacturing becomes more and more customized 、 Intelligent ,“ Everything serves ” Gradually become the paradigm of future fruit economy . The combination of equipment and service is a common business model for product manufacturers , These devices will produce a lot of data , Lay the foundation for rich usage scenarios , Derived from it is a service-based business model ——“ Namely service ”.

Software enterprises are transforming from the traditional product centered business model to “ Namely service ” Forerunner , Typical enterprises such as Microsoft and Adobe, Other industries are also actively exploring , For example, Michelin, a French tire manufacturer, embeds intelligent sensors into tires , Test and deploy the performance and life cycle of products , So as to transfer part of the business from tire sales to flexible and safe services .

The third is the R & D process from linear mode to agile engineering .

In the traditional patterned linear development process , There are fixed steps in each stage of a product project from conception to listing , Such a model can no longer keep up with the rapid changes in market demand in the digital age .

At present , Products should enter the market as soon as possible , The team needs to collect feedback quickly 、 Update product architecture and software components , Test in real time , And quickly iterate according to the actual use of the product , So as to realize the purpose of quickly responding to the changes of user needs .

Have the world 10.5% Haier, the world's largest household appliance group with market share , Adopt agile mode to adapt to the digital age , The hierarchy is almost completely abandoned inside , Every small unit through direct communication and planning 、 Highly decentralized decision making 、 Achieve rapid innovation through direct two-way communication with end-user groups .

Fourth, industrial relations from chain cooperation to ecological network .

Supported by digital technology , The trend of enterprises integrating into the ecosystem is becoming more and more obvious , In the past, the single upstream and downstream chain relationship gradually blurred , Driven jointly by ecosystem partners , Create and configure corresponding proprietary intelligent interconnection products and services .

There are two forms of integration into ecological networks , One is to design the product as a platform , For example, apple creates an ecosystem developer community 、 Ge builds an industrial Internet platform Predix etc. ; The other is to actively cooperate with leading platforms , For example, Volvo and Google 、 Uber cooperation platform , Strive to combine digital technology with automobile production .

It is predicted that , So far 50% More than large enterprises and 80% The above enterprises implementing advanced digital transformation strategy , Is creating a platform or establishing a partnership with the platform in some form .

Fifth, the team characteristics have changed from linear organization to exponential organization .

The digital transformation of manufacturing industry requires enterprises to give up the strict linear value chain structure 、 Internal processes and levels , Improve the agility of the process and team as much as possible , Only index organizations can provide guarantee for digital transformation , Exponential organization management 、 Flexible process 、 Talent cross-border 、 Customer integration , The typical feature is fast-paced modeling and debugging 、 High speed cycle trial and error , Advocate “ Failure - Forward ” Culture .

The direct manifestation of exponential organization is team miniaturization , Amazon, with the largest R & D expenditure in the world, put forward the famous “ Two pizzas ” principle , That is, no team can eat more than two pizzas , If the project expands, the number of people will rise , The team should also be split into small teams .