Business case | how to promote the activity of sports and health app users? It is enough to do these points well

With the continuous improvement of people's living standards and the enhancement of health awareness , Sports fitness has gradually become a new fashion for the whole people , Various sports and health APP More and more popular .

【Sunri】 It is a sports health product developed by xunlian network technology and used with intelligent hardware devices 、 Physical testing is interconnected IOT APP, By connecting the smart scale , Record and measure users' health data in real time , Help users understand their physical condition , Provide users with health punch in sharing 、 Activity challenges 、 Purchase of goods 、 Healthy Life Encyclopedia guidance and other one-stop health services .

With its distinctive business model and high-quality service ,【Sunri】 Up to now , Get customers quickly through intelligent hardware connection , And it is equipped with strong new increment and daily activity , Take the lead and seize the opportunity in the market competition . But the products of sports and health service industry emerge one after another , The market competition is becoming increasingly fierce , The stagnant growth of active users has become the norm of the industry . How to make the users who have entered the platform actually survive , Become 【Sunri】 Focus on the operation direction .

!（ notes ： Image from Sunri, Copyright Sunri all ） Insert picture description here

2020 Year begins ,【Sunri】 Establish strategic cooperation with Tongdu bar , build APP Points Mall , Through the design based on app User incentive mechanism for tasks 、 Improve points exchange channels, etc , Deepen user operation , Realize user wake-up - Retain - fission , Inject new vitality into the development of the platform .

01

For the user ” Tailored ” Incentives ,

Wake up the user again

【Sunri】 Let's use the money to withdraw. It's in APP Access to the points Mall , Based on the characteristics of platform users , A set of internal and external incentive mechanism is designed , Play with a series of points , again “ Wake up the ” user , Stimulate user behavior , Remedy the sticky crisis .

In terms of external motivation , Lower the threshold for participation , Let users see the benefits within reach is the key .【Sunri】 launch “ Continuous check-in wins a good gift ” Activities , Through a simple check-in action , Combined with gradient increasing sign in reward , Stimulate users to open... Every day APP Participate in , Enhance the interaction with the brand .

For new users ,【Sunri】 Also launched “ Newbie Task ” Integral play , Users only need to complete simple operations , Such as binding body fat scale intelligent equipment 、 Participate in health self-test, etc , You can get corresponding points and rewards .

The points earned by users can be exchanged for various high-quality goods in the points Mall .

Internal motivation , You need to make users feel the products and services of the platform as much as possible , Give users fun , Psychological satisfaction such as sense of achievement .【Sunri】 Integrate health self-test into integral task , Exercise every day / Continuous weighing , Small target clock out, etc , Help users better experience platform products , Know your health , Keep healthy exercise habits , Get points and rewards at the same time .

（ notes ： Picture is Sunri APP Points mall page ） Insert picture description here

besides ,【Sunri】 It also embeds interactive content into integral activities , Such as sharing health data , Release news , establish pk Match, etc , Users can not only get points and rewards for completing tasks , You can also share your health and exercise status , Meet the needs of social interaction .

02

Enjoy your choice , Improve platform user retention

On point exchange ,【Sunri】 Take advantage of the strong commodity supply chain advantages of Tongdu bar , Combined with the characteristics of platform users , Sportswear on the shelves 、 health food 、 Cycling cards and coupons are more practical 、 More rigid demand for integral goods , For user selection . The price of all points exchanged for goods is transparent , Genuine protection , Perfect after-sales service .

meanwhile ,【Sunri】 Set up “ integral ”、“ integral + cash ” Two forms of exchange , Flexibly match different write off requirements of users . Through a rich selection of high-quality products , With changeable exchange forms , Let users actively pay attention to and participate in platform points activities , Use all the points on the handle , Maximize the value of points ,【Sunri】APP The retention rate of users is also increasing in the process of operation .

!（ notes ： Picture is Sunri APP Points mall page ） Insert picture description here

03

Old users take the initiative ” Take people ”, help APP Second time customers

Driven by interests , Stimulate the willingness of old users to share , Let old users take the initiative to split new users , yes 【Sunri】APP The secret of getting customers again .

【Sunri】 Launched “ It's a good gift to invite friends ” Fission activities of , Set up eye-catching on my page “ The invitation is polite ” plate , Guide users to participate in , Every time a user invites 1 Friends download and register , Both invitees and invitees can get 288 Enjoy generous rewards . It is worth mentioning that ,【Sunri】 Connect the point reward issuing node with the new user's task / Behavior binding , Gradient bonus points :

① Friends complete registration and personal data filling , Regular users can get 20 Enjoy beans ;

② Post to friends in the community 2 Bar dynamics , Regular users can get 80 Enjoy Doudou ;

③ Friends in a row 3 Day sign in , Old users stand 188 Enjoy beans .

!（ notes ： Picture is Sunri APP Points mall page ） Insert picture description here

In this way , Not only effectively achieve “ Old brings new ” Purpose , help 【Sunri】 Second time customers , Also let old users incarnate as ” Platform operator ”, Spontaneously guide new users to complete key behaviors of the platform , Deepen the interaction with the platform .

For healthy exercise APP Come on , Want to gain a firm foothold in the fierce market competition , In addition to providing high-quality products and services , Put people “ circle ” Come in , It also needs to be based on market trends and user needs , Constantly adjust the operation strategy , Strengthen content marketing and user interaction , Let the user “ leave ” Come down .

【Sunri】 By building a points Mall , Deepen integral operation , Realize user wake-up - Retain - Fission mode of operation , Maybe it can bring some enlightenment to businesses in the same industry ！