Meizu, once expected to challenge apple, now lives by providing accessories for Apple users

Since this year, Meizu has released many iPhone The protective shell of 、 Toughened film and other products , It shows that this mobile phone enterprise is now starting to pass for... In order to survive iPhone Fit relevant accessories , Hope to get living space from it , It is admirable for an enterprise to actively survive in such an environment , But for Meizu, once expected to challenge apple, it is also sad .

Meizu can be said to be the ancestor of domestic smart phones ,2007 In 2008, Apple launched the opening of the smart phone market iPhone, And a few years later 2011 Dominate the global market at the end of the year 14 Years of Nokia's dominance , Meizu is here 2008 The first smartphone was launched in M8,M8 Has become a 2008 The top ten mobile phones of the year .

M8 The birth of Meizu proves that the founder of Meizu does have a keen business sense , And amazing product design talent , After all, he was MP3 The market has also proved his ability , Proved his talent again in the smartphone market , I can't find a second person in the domestic market .

Unfortunately, Meizu has been too small and beautiful since then , Without understanding that the survival of the commercial market needs scale , Even the apple it admires is mass market oriented in the U.S. market , American consumers buy one iPhone Only about a quarter of a month's salary , It can be seen that jobs, known as a genius, is launching iPhone This epoch-making product is not arrogant enough to cater to high-end consumers in the United States , Instead, I hope it will become the mobile phone of mass users .

Later, the intersection between Lei Jun, the founder of Xiaomi, the leader of domestic mobile phones, and Huang Zhang will not be discussed in detail , Xiaomi founded by Lei Jun pays more attention to scale , So it was initially priced at 1999 element , Is to make the public can afford , Therefore, Xiaomi has become the first in the domestic mobile phone market in only more than two years , Now it has become the top three in the world 、 First place in domestic mobile phones .

In the face of changes in the market , Meizu actually had a chance ,2014 In the middle of the year, Alibaba invested in Meizu 6.5 Billion dollars , Meizu also began to seek the scale of development , And it did in the next two years .

With the huge financial support of Alibaba , Meizu launched Meilan brand , Meilan brand has also rapidly driven Meizu's overall sales to 2000 The volume of 10000 , It also ranks eighth in the global market , At this time, Meizu should at least get the chance to survive , Unfortunately, here we are 2018 In, it took another major turn , Meilan brand is hidden by snow , Meizu's sales volume also plummeted rapidly .

Without sales , Meizu's survival is even more difficult , Originally 2000 The volume of 10000 has exceeded the sales volume of the top four domestic mobile phones 1 It's not high when it's 100 million , It has been difficult to obtain priority support from the mobile phone industry chain , Under the sharp contraction of sales , The industrial chain's support for it is weaker , This can be seen from the fact that every time it releases mobile phone styles, other mobile phone enterprises take a slow shot , In the Android mobile phone market, one step is slow , The life cycle of Android phones is calculated in half a year or even months .

Now Meizu has to produce accessories for its former idol Apple , It can be seen that Meizu is really having a hard time today . But the accessories business is also a good business , Li Nan, who is in charge of Meilan brand, once said that the mobile phone business does not make money , What really makes money is the accessories business .

No matter how Meizu is today , Its contribution to domestic mobile phones will still leave a mark of history , After all, as the ancestor of domestic smart phones , It points out the direction for domestic smart phones , And Huang Zhang also used his achievements in MP3 And the smartphone market proved his unique ability .