How does Tianchuang Suying charge for static creativity?

　　 Static creativity is based on the system's optimal display of creative ideas on the main screen of the specified product . Static creative promotion , The system assigns... To creative ideas 100% Traffic , The flow ratio cannot be set . So today, Tianchuang Suying is going to tell you how static creativity charges ？ How to divide the flow ？

　　 How static creativity in pinduoduo is interpreted ？

　　 The scenario promotion of pinduoduo platform is cpc The charging mode of , That is what we often call click deduction . There is no charge for the display , Users will only charge if they click on the product . Deduction formula : cost =( Next bid * Next click through rate of product information )/ Click through rate of self owned product information +0.01 element ). If the amount of our formula is greater than the merchant's bid , The platform will deduct the fee according to the actual bid of the merchant . Because the starting price of scene promotion is 0.1 element , When the amount calculated by our formula is less than 0.1 The starting price of yuan , According to 0.1 The starting price of Yuan deducting expenses .

　　 How to divide the flow ？

　　1. Natural search traffic . At present, the main traffic source of the platform is mainly products purchased by consumers , Like a quilt . They will search the quilt , Search for keywords , Buy clothes , Search clothes , Find what you want to show . This flow is called natural flow , That is what people often say about the mode of people looking for goods , Natural flow .

　　2. Platform recommended traffic , Also known as personalized recommendation traffic . Its main feature is not random recommendation to you , But its main core mechanism is thousands of people and thousands of faces . Again , The platform will put what consumers want to buy most in front of them , Stimulate consumption and purchase .

　　 One thousand thousand , Mainly based on users' daily search 、 Browse 、 Collection 、 pay 、 Sharing, etc . Recommended traffic is generally displayed as home page traffic , Category 、 Category page 、 Resources such as item details page get additional resources .

　　3. Activity flow , Well understood. , It is mainly the traffic brought by the marketing activities of the platform . At present, the activity flow of pinduoduo mall is second only to the natural flow , We must grasp the flow of this market segment . Some recommended traffic on the platform , Recommend activity resources , Various channels of the home page, etc .

　　4. Private domain traffic . Private domain traffic mainly includes two aspects :

　　(1) Platform traffic ; For example, collection 、 The act of paying attention , And the goods you usually buy , In the later stage, you can directly enter the store of the corresponding commodity from the collection and attention page . The traffic brought by this allocation is called private domain traffic .

　　(2) Social traffic , For example, the product traffic generated by sharing links to friends , Social traffic , Or some external channels 、 Circle of friends 、 Short video 、 Traffic introduced by live broadcast, etc ., This also belongs to the scope of private domain traffic .

　　 Pinduoduo's static creativity adopts cpc The charging mode of , Natural search traffic 、 Natural search traffic 、 The recommended traffic of the platform has sub traffic . I hope this article can help you , Thank you for your reading of Tianchuang Suying article today , We will continue to bring you more wonderful content in the next issue , So I look forward to seeing you next time .