Starting from the needs of popular science, doctor training and promotion of innovative medical equipment products, how does "baiyihua" layout medical visualization SaaS services?

2020 The beginning of COVID-19 in the early years , One is called 《 Everything about the novel coronavirus pneumonia 》 Swipe your video on the Internet , because Rational and detailed 、 Explain how the covid-19 pneumonia is happening in plain language. 、 Transmission and infection , Netizens call it covid-19 pneumonia. “ Most hardcore ” The popular science . After video release , The WeChat official account is on the back of the paper clip. 120 ten thousand , Microblog rising powder 160 ten thousand ,B Standing powder 40 ten thousand .

This phenomenon undoubtedly reflects the application value and communication effect of medical visualization . In recent years , Internet companies are also joining the medical science popularization bureau one after another , Tencent medical code and other products have become an important channel for the public to obtain health knowledge . As a supplier of medical illustration and popular science animation behind some mainstream digital medical popular science platforms ,36 Krypton was recently exposed to Baiyi painting That is, focus on Combine medical knowledge with visual information communication technology , Use corresponding visualization means ： Medical Illustration 、 Medical animation 、 Medical interaction technology （ Solution ） To help the audience reduce the threshold of knowledge understanding , Improve information communication efficiency , In order to convey the medical information from the exhibitor to the audience without loss .

Baiyi painting cofounder &CEO Liu Yue pointed out , At present, the company maintains a high-end customized supplier form , Charge per item , Project complexity 、 The cycle and size determine the cost ：8000-20 Wan Wan ; Monthly orders from Internet companies , Mass in 20-50 Wan Wan , The profit of a single project is about 30-40% about . It is reported that , Bai Yi painted in 2021 The annual total turnover is nearly ten million yuan at home and abroad .

Baiyi painting related works

however , Liu Yue thinks ,“case by case” Of In addition to the high cost of customized projects , After all, the service is limited , And easy to copy , Once open source, the value will be lower . If These project experience and precipitation resources —— Include Medical visualization products 、 Medical illustration and popular science animation 、 Educational medical training videos, etc , Turn it into modular software , follow SaaS （Software as a Service） Pattern , Serving different types of medical institutions （ The hospital 、 Pharmaceutical enterprises 、 Medical device manufacturers, etc ） Cooperation may be promising .

According to him , At present, this model is a relatively mature business in the developed markets in Europe and America , And grow something like touchsurgery（ Surgical operation simulation ）、visiblebody（ Anatomical structure tomography ）、ossovr（ Surgical simulation ）、3d4medical（ Basic anatomical presentation ） And so on SaaS  Service enterprises .

Looking back at home , Because of weak consciousness and compound talents （ Both medical and visual design background ） The scarcity of , Traditional animation companies and advertising companies mainly provide medical visualization services ,SaaS The model is still very early in China , Except Baiyi painting , Only excellent medical vision 、3D body And a few medical visualization enterprises that are still in the early stage of development , It is difficult to meet the needs of the current market .

Liu Yue said , In recent years , The industry is also changing rapidly , The main performance is as follows ：“ First The initial stage of the domestic industry occurred on the eve of the epidemic , Digital medicine has become a hot topic of development , Among them, there are many resource information integration platforms for medical popular science , For example, Tencent medical code , It provides us with a huge demand for medical illustration and drawing , take App To a new level of vision , The domestic medical illustration industry has also been driven ; Then , Pharmaceutical and equipment enterprises have put forward visualization requirements such as 3D medical animation , Let's help market our products , Clearly explain the functions and features of the product , Domestic demand has sprouted and grown rapidly .”《 National 14th five year plan 》 Also pointed out ： Promote development tools such as 3D graphics and virtual reality , Digital construction of industrial application .

There is data showing , from From the perspective of Medical Visualization , It contains many branches , Among them, the medical animation market is in great demand ,2020 year Global medicine The market value of learning animation is 2.31 Around $100 million , To 2027 Years ago , The market valuation will be in 7.98 Around $100 million .2020-2027 Year , Compound annual growth rate （CAGR） stay 19.2%; in addition , Affected by the global epidemic , The market of interaction and training of traditional Chinese medicine in digital medicine is expanding （2021-2028 In between CAGR Grow to 38.3%）, Most companies have moved closer to the meta universe , It aims to use visual interaction system to solve the problem of medical information communication .

Liu Yue thinks , The opportunity lies in how to combine the needs of China's local market to build a material library and realize the corresponding SaaS service . He pointed out that , After being pulled out of the customized project of the Internet , company There is already a complete medical visualization model library , at present The focus of our work is to go deep into major medical colleges 、 medical institution 、 The specific application scenarios of manufacturers tap the market pain points and needs , For example, doctor-patient communication 、 Teaching for medical students 、 Innovative medical devices （ For example, structural heart disease consumables 、 Surgical robots ） Promotion and training of , Break through the original picture and text 、 shooting 、PPT、 Provide universal modular products by oral and other means , On this basis, consolidate the team , Reserve for the next step of business .

On the team side , Co founder Liu Yue holds a bachelor's degree in disease and microbiology from the University of Toronto, Canada , Master of biomedical visual communication, University of Toronto , stay Boston Scientific  Flag Baylis Medical  The company holds the position of medical communication and visual designer , Professional member of the North American Association of medical illustrators , Won the international award of interaction design of North American Association of medical illustrators , Once served Boston Scientific、 University of Toronto, Harvard University 、Nature Communications Periodicals, etc . cofounder  Nancy Ji（ Ji Chu ） by Bachelor of neuroscience, University of Toronto, Canada , Master of biomedical visual communication, University of Toronto . Once worked for American medical animation company Scientific Animations Animation project manager , Professional member of the North American Association of medical illustrators . He has won the Animation Award of the medical visualization competition held by the domestic New England magazine , Once served Takeda,AMGEN,Medtronic And other pharmaceutical enterprises ; The team 80% All the talents are compound talents who graduated from medical school or bachelor's degree and biology related disciplines , It also includes professors from the Chinese Academy of Sciences and well-known universities in North America as expert consultants of the team .

Such as What Liu Yue said , To engage in medical visualization , First of all, the team should have a very solid medical background , Medical illustrators with visual information communication technology are also needed , Transform tedious information into intuitive visual , At present, there is no institution system in China , So this kind of talent is extremely scarce , The team has become the key barrier of Baiyi painting .