Gao Zelong, a famous digital collection expert and founder of the Digital Collection Conference, was interviewed by China Entrepreneur Magazine

Introduced by Gao Zelong, a famous digital collection expert and founder of the 1st China Digital Collection Conference, 2021According to domestic laws and regulations, some platforms make NFT digital artworks based on domestic alliance chains, which are now digital collections.For example, Ali Auction was launched in May 2021, and Tencent Magic Core was launched in August.

"Digital collections really became popular in China in March and April 2022, and they have developed so far.There are already one or two thousand. There are central enterprises, such as Lingjing·People's Art Museum, Xinhua Digital Collection, etc., and there are also listed companies, such as Blue Cursor MEME, Jingdong Lingxi, China Literature Group, etc., but more are small and medium-sized enterprises.It operates a small and medium-sized Tibetan platform that is 'dazzling', 'mixed with fish and dragons' and 'difficult to find'." Gao Zelong told "Chinese Entrepreneur".

However, the industry emphasizes more on the cultural value of digital collections than its financial attributes.Gao Zelong believes that the financial attributes of digital collections should be weakened, and their artistic attributes, collection attributes, social attributes and entertainment attributes should be preserved or encouraged.In fact, under the premise of weakening the financial attributes of digital collections, there is also the possibility of "profit-making", that is, to make the collections come alive and enhance the use value of the collections.