How should businesses establish private domain traffic?

With the Internet 、 The development of big data era , More and more enterprises or platforms have started live broadcasting and delivery , Or set up a team to establish private domain traffic , Fine traffic for users . In particular, the current epidemic factors affect , More and more enterprises understand the importance of private domain traffic , The traditional mode of operation and consumption has been difficult to adapt to the current information age , So now we should seize the vent of private domain traffic pool , So as to help enterprises better increase users and develop business .

Although many businesses or enterprises know the concept of private domain traffic pool , But I don't know how to build , Let's explain how to build private domain traffic of enterprises or businesses .

The first way ： Distribution fission
Enterprises or businesses can adopt the mode of distribution fission , This mode is simple and easy to operate , Especially suitable for small-scale enterprises or businesses , Businesses or enterprises only need to choose their own main products , And provide fission gameplay and rules , You can quickly establish private domain traffic .

However, there are two points that need special attention .

1、 Know how to create popular products
This product must be cost-effective , Affordable , That's the only way , To attract users , So as to promote user consumption , Then there is the value package , You can't give gifts simply and rudely , Products should be attractive , Customers will take the initiative to share and forward .

2、 Targeted consumer groups
Businesses need to share data first , Staff choose target customers through membership labels and other ways , Then form fission poster or forwarding language , Let the target customers forward and spread for the first time , Form your own exclusive publicity poster , Friends around you just need to forward , You can get the corresponding reward .

The second way ： Points Mall
Distribution fission is suitable for short-term establishment , If enterprises or businesses want to establish private domain traffic for a long time , Integral operation is more appropriate . Why do you say that , Points mall can help enterprises cultivate their own members , It can not only improve users' reputation , It can also help businesses choose accurate target customers . similarly , There are also several main aspects to do integral Mall .

The first is to do a good job of integral drainage , If enterprises want to establish private domain traffic , The precondition is to have a large enough user base , Enterprises can use a variety of integral activities to drain , Enhance the popularity of enterprises .

The second is to do a good job in data analysis , Businesses have a large number of users , We must adopt various ways to cultivate our loyal users , Data analysis can also be used to establish customer labels . If the enterprise doesn't know how to analyze , You can rely on a third-party platform to establish , For example, cashing bar, integral Mall , Have professional business skills to help enterprises establish data analysis , Easily help enterprises or commodity inspection to establish a private domain flow pool .

Finally, do a good job in customer activity and user retention , Why should businesses establish private domain traffic , Just to keep customers , Cultivate your own loyal customers , Through various integral activities , To improve the value of points , Continuously promote the activity of users in the mall , Improve the retention rate of users .

in general , If enterprises want to achieve a surge in traffic users in the short term , Distribution methods can be used , But if the enterprise wants to spread thin water 、 The long-term establishment adopts the integral Mall . Businesses can combine the actual situation , The organic combination of , Maximize the benefits .