1. Demand background

Status of the problem ：

• At the user level : When users buy tickets, there is only an abstract seat map There is no feeling of actual viewing scene   I don't know how big the screen is What's the seat like   I don't know the hardware difference between the two cinemas （ I don't know where you are ）
• Cinema ： Only some users will from the text level “imax etc. ” Notice the hardware service of the cinema Improved hardware services are not delivered to users at the first time
• Hardware manufacturer ： Can't effectively display products and other problems
• Company perspective ： Provide users with a more multi-channel perspective to show ticket purchase Provide a better ticket buying experience
• Performance angle ：top50 Nearly half of them can buy tickets and choose seats ,ps: The site is larger than the cinema The location is not clear

• in the light of Public service optimization

• some app Ticket purchase shows the current situation ：

• 

Demand target ：

• Add... On the seat selection page vr Show the entrance to the page of cinema seating map

2. Requirement specification

vr Show theater viewing area  

1. Add this page entry on the ticket selection page

The cinema information is displayed above

Add the company watermark  

 2. Add... To the cinema list vr Look at the seats Labeling and screening

3. earnings

3.1 Direct benefit

1 Improve user decision making   Direct improvement has vr Display cinema   Theater revenue ,  Make users more willing to buy high-value tickets    For example, users can feel that spending more money can really improve the experience
2. The hardware manufacturer can display the hardware directly on the screen app in  （ There has been no relevant display before ）  Hardware manufacturers are willing to provide fees   It's kind of advertising （ such as iamx I paid him to improve the ranking of standard labels before ）

3.2 Indirect benefits and impacts

• Promote cinemas （ Site provider ） Promote the improvement of hardware services in the industry   On the other hand, it is convenient for the cinema to visually display the internal environment It is convenient for hardware manufacturers to display hardware  
• Increase user stay And possible Reduce user decision time
• Better user experience Improve brand image  

4. Technology implementation level

resource requirement a sheet png chart （ The original version ）  

Comparison of advantages and disadvantages of equipment acquisition methods

  Two recommended acquisition methods ：

5. other appVR Effect display

China Southern Airlines vr Choose a ticket seat    And the effect

Cool VR Choose a seat , The technology behind Ali barley is luxurious   But when I opened the barley, I didn't see