as everyone knows , The two most important factors driving online sales are traffic and conversion rate . When the traffic acquisition path is stable , The conversion rate becomes the key indicator of the success or failure of the independent station . For independent stations , The cost of single user acquisition is getting higher and higher , The impact of conversion rate on business profit is huge .

for example , Suppose you have... Every month 50,000 Visitors to your website , And the average transaction volume is $40. Then your conversion rate is 1％, namely 500 A customer .

If you increase the conversion rate to 2.5％, You can earn extra money every month 5,000 dollar （ Or every year 60,000 dollar ）.

The profit of improving conversion rate is huge , But how to improve the conversion rate , Take this cake ？ unfortunately , There is no magic weapon for everyone , But mastering these skills , You may be able to create a magic formula for yourself .

Show social identity ‎

‎ If the customer doesn't know your brand , They may refuse to buy your product .

One strategy to help build credibility is to provide social proof ,‎ Includes options for scoring products and sending usage surveys to customers , You can also use social media to ask for their opinions .‎

In this way , You can show your potential customers why you bought your products or services . This is not your unilateral interview chart to recommend your brand and products to customers , It's a third party explaining to potential customers why they like to trust your brand .

Give a discount ‎

‎ How many times have you decided to buy a product because the product is on sale or the store sends you a coupon discount in your email ？ without doubt , This is a strategy to promote sales and improve conversion rate , It can be a decisive factor for customers to buy .‎

‎ Analyze your business characteristics , Your target ROI , How the discounts offered will affect your profits .

It's important to make sure it doesn't harm your business , And when you offer discounts for e-commerce projects , Plan marketing activities to promote .‎

Abandoned shopping cart ‎ Recall

‎ In order to improve the conversion rate of e-commerce , You need to know that people enter your online store , The reason to add a product to the shopping cart and give it up .‎

‎ Many factors may cause customers to abandon their purchase , You must ‎ Analyze the data to try to better understand the customer purchase path in e-commerce , And be able to determine the main reason for shopping cart abandonment . Of course , It's quite tedious and time-consuming to ask each abandoned user one by one . That's why we recommend using chat robots , As long as the user triggers the set conditions , Such as ： Add the product to the shopping cart without follow-up , Or submit the order without payment , The chat robot will automatically send messages to users , Ask why and collect feedback or based on discounts , Try to save the customer , Reduce the abandonment rate .

You can also convince customers to rejoin the shopping cart by offering discounts . for example , You can send an email with a coupon discount , Try to recall users .

‎ You can take advantage of all these functions SaleSmartly complete , The best thing is , Different from traditional mail recall ,SaleSmartly According to four user types （ Browse 、 purchased 、 Place an order 、 payment ） And three time ranges （ Remind in time ; Short term discount reminder ; Keep in touch for a long time , To build a recall strategy ） Fill up the recall effect , Greatly increased the possibility of recall , Help users save super 50% The problem of abandoned shopping carts .

Of course , You have to try before you know the effect ！ If you also feel excited , Want to improve the conversion rate of your independent station , Don't miss it SaleSmartly, Come here and try it for free .

key word ： Conversion rate 、 Independent station 、 Abandonment

Official registration link ：SaleSmartly