The product manager of the Internet, NPDP you need to know

With the rapid development of the mobile Internet, the profession of Internet product manager has also become popular. Under the brilliance of great product managers such as Steve Jobs and Zhang Xiaolong, more and more people choose product manager as their ideal career.

Product Manager International Qualification Certification, New Product Development Professional (NPDP), initiated by the American Product Development and Management Association (PDMA), is an international new product development professional certification, integrating theory, method and practice.The knowledge system provides a good method system support for planning, decision-making and execution at the company's organizational level.

The body of knowledge includes seven areas: New Product Strategy, Product Portfolio Management, New Product Development Process, Product Lifecycle Management, Tools and Measurements, Market Research, Teams, People and Organizations.Founded in 1979, the association is a global advocate for product development and management professionals.Assist individuals, enterprises or organizations to improve their product development and management capabilities and effectiveness, and provide members with professional-level development resources, information and cooperation in the product field to promote new product development and management.

According to the survey, NPDP certification is adopted by more than 70% of the world's top 500 companies. It is a globally recognized new product development management that combines theory and practice.The role of product manager is also very popular, and it is the main target for high-paying employment by major companies around the world in recent years.The salary is also quite considerable. The average salary of product managers in traditional industries is 8000/month, and the annual salary is 10W-20W.The average salary of product managers in the Internet industry is 15,000/month, and the annual salary is 25W-50W.

What does NPDP certification‍ teach product managers?

1. Differences

The criterion of how to judge the important transformation of a product manager is innovative thinking, but cultivating innovative thinking is not an overnight thing.The NPDP qualification certification is committed to cultivating product managers to establish a different thinking, which is to pursue a different thinking from competing products. The NPDP qualification certification is divided into five levels: page level, interaction level, logic level, overall experience level and demand level.Innovation.As long as it is in line with user values, innovative products can be created with just a little bit of difference-seeking innovation.

2. Reverse thinking

NPDP qualification certification has always suggested that product managers conduct reverse thinking to create product innovation through the thinking of existing competing products or existing traditional products.The well-known NPDP qualification certification agency said: Reverse thinking can mainly be carried out in business, product architecture organization, product design experience, and the core point is to think deeper based on user needs.

3, faster

The so-called faster user product experience in the NPDP qualification certification is an extraordinary innovation. The faster innovation thinking is mainly divided into two types: user experience and service experience.One second faster user experience innovative thinking can make the product take a bigger step forward in the whole life cycle.Reconstruct the product as a whole, decompose the user demand points of each step of the product, and then carry out integration and reorganization.Destruction mainly includes five kinds of disruptive product innovation thinking, such as product reconstruction, MVP product, product low profit, product low cost, product picture and video, etc. The disruptive innovation referred to by NPDP qualification certification is often dissatisfied with the current product marketresult.

NPDP certification has taught product managers to be good at using subtraction. This innovative method is not cutting out traditional ideas, but a burst of new inspiration. It cultivates an overall strategic thinking.Product planning plays a decisive role in the success of a product in the future, and the leader of the product is the planner of product innovation ideas. Only by forming a fixed development strategy can a joint force be formed to promote development.

With the rapid development of the Internet, enterprises have higher and higher requirements for product managers. NPDP certification can be said to be the most basic requirement. As a product manager, if you want to stand out in your work, you must be flexibleAmex product development knowledge.so.It is still very important to learn NPDP.