Because the epidemic makes the garment industry fully realize the necessity of digital transformation.

​“ A great change that hasn't happened in a hundred years ”, Now China is in a particularly large transition period . From reform and opening up to now , China's economy is a process of continuously meeting demand , Most products start from scratch , The whole process is like a wave , In fact, people's consumption needs are constantly met . In the past , Is to constantly meet the needs , As long as you have production capacity, you can make money ; Now? , The development and changes of China's economy , And changes in consumer demand 、 Psychological changes and so on , More is to meet the needs of consumers ; future , With the development of Globalization , Especially in the garment industry , Now we have experienced all kinds of difficulties and bred a new wave of opportunities , The emergence of made in China , Let Chinese clothing go global , Cultivate a large number of high-quality production capacity .

The volume of China's garment industry is huge , Some of the world 1/2. Under the influence of the epidemic , The textile and garment industry in countries such as India is stagnant , However, China's garment foreign trade is still developing in full swing .

When online e-commerce 、 After the establishment of live broadcast and other related platforms , Clothing enterprises do multi-channel marketing , It also speeds up the process of clothing towards intelligence , The original recommendation mechanism based on consumers' purchase history and browsing records in the e-commerce platform has become content-based personal interest recommendation . So that the brand can obtain more complete consumer data , It also makes the sales relationship more accurate and full

The arrival of digital manufacturing workshop , On the worker's station , Equipped with display , It shows the process completed by each garment , Everyone's workload and salary income . In terms of Technology , Intelligent cloth 、 The computerized cutting machine replaces the manual cutting machine , Embroidery 、 Printing and home textile have used intelligent means , Even some machines began to be used in special sewing equipment .3D technology 、 Robot work 、 Automation technology makes the pipeline upgrade in the direction of intelligence . The scale of the flexible Internet supply chain , Will develop 、 to grant authorization 、 Interaction 、 Service and sales are all connected , Let the factory have small-scale production and personalized production capacity .

Why the transition to digital ?

1、2011 So far this year , With e-commerce 、 The rapid rise of live broadcast Marketing , The original production and distribution mode is impacted . The industry is changing rapidly , Market competition presents a new trend , Enterprise development is also facing many difficulties . The change of China's population structure has an increasingly prominent impact on domestic labor-intensive industries, including garment manufacturing , It has become an indisputable fact that domestic labor costs have increased significantly , Compared with the previous decade , The labor cost of workers has increased significantly , Many enterprises have also moved their production lines to Southeast Asia, mainly Vietnam .

2、 E-commerce, live broadcast e-commerce and other new digital businesses sofastsoft . com The rise of consumption patterns , While deeply affecting consumer consumption patterns , It also has a great impact on the distribution channels of traditional garment manufacturing enterprises , Originally through the dealer " Bulk delivery " The pattern of is increasingly " Xiaodan 、 Come back " Replaced by the distribution model .

3、 The profit of OEM products is meager , It's difficult to build your own brand . OEM mode has always been an important business model of enterprises , But with the clothing industry from " Seller's market " into " Buyer's market ", Brand enterprises have more capital to win .

4、 The ability of independent fashion design is insufficient ," Board making " Patterns are difficult to track trends . Buy popular styles from the clothing market ," Plate making " Post mass production , It is for small and medium-sized garment enterprises to capture the market trend , An important way of product innovation . However , With the acceleration of the pace of social life and the rapid replacement of popular styles , from " Punching and shaping " To " Volume production ", Until then " To the market " The imitative innovation method is difficult to adapt to the rapid change of market demand . Lack of independent fashion design ability , Rely solely on imitation and innovation , Not only makes it difficult for enterprises to capture and quickly respond to market demand , More unable to lead the market demand for enterprises , make " Popular and popular " Provide support .

5、 Under the impact of the epidemic , Business stalls 、 The mall is closed 、 Home office and other reasons , A great test of the comprehensive ability of garment enterprises . For clothing brands that need to rely on imported high-end fabrics , The supply chain is facing great challenges , It is very difficult to control . The epidemic has led to the instability of global garment fabric production capacity , Difficult to deliver on time , The instability of the supply chain further increases . meanwhile , Orders from domestic fabric manufacturers and various raw material suppliers in foreign markets soared , Raw materials began to appear in short supply . Construction of digital capability , Including comprehensive digitization from customer demand end to management end and supply chain end , By digitizing 、 Promotion of information technology 、 Intelligence and other technologies improve operation efficiency . because , Clothing has the characteristics of strong seasonality and short fashion cycle , The demand for the rapid response ability of the supply chain itself is very high , Plus the impact of the epidemic , How to build a flexible supply chain with agile response is very important .