Has legal counsel become a tasteless product of law firms?

The reason, the thinking caused by the law firm's "0 yuan to send a lawyer's letter" campaign:

Does the law firm have an operational management position?

Should law firms expand their case sources and treat them like traditional industries?

Do lawyers expand case sources like selling cabbage, "buy one get two free"?

When did a law firm become an accountable company in the eyes of clients?

The public account of the law firm should be the "bullet" of the law firm's marketing, but the law firm's own people don't look at you.Let customers see?

The legal counsel business is not easy to sign or renew, and the legal counsel becomes a favored business...

Legal counsel's main business:

1. Free consultation, but!Now that the Internet is so developed, which one of the Internet search, video account, and public account is not free consultation?

2, the case is discounted, but!If the client does not sign the legal counsel and asks for a discount for a single case entrustment, will the law firm disagree?

3. Legal training,...

4. Drafting, reviewing, and revising contracts,...

5. Business meeting,...

6,...

Please understand the positioning of the law firm and check whether your law firm is successfulAn account collection company that also specializes in other businesses!

Above, I will share and answer my many years of experience in law firm operation and management, I hope that through this column, I can exchange and discuss the experience and concepts of law firm operation with many bigwigs in the legal industry, so that the law firm can develop better.

First share the public account operation:

Look at your law firm's official account to see if it also has the following content:

"How to write the specification for IOU?"

"Employees use other peopleID cardWhat are the consequences of signing a contract with the company?"

"IOU and IOU"

"Deposit, deposit lost heavily"

……

Will everyone in your law firm read this content??The official account is the marketing "bullet" of a modern law firm, and its operational logic is to make customers have the desire to share.Here my operating strategy is "everyoneFor me, for everyone."

Everyone for Me

The official account operation position of the law firm is dedicated to a dedicated person, but the content of the material must be submitted by all members of the law firm.Hand over the written articles and video materials to the dedicated staff, who will screen and publish them uniformly, include them in the assessment scope of all staff, and commend and learn from the articles with a large number of reprints.

"I am for everyone"

The articles on the law firm’s official account should be targeted and predictable. There is nothing new under the sun.Legal thinking on legal issues for a class of companies.The main purpose is that the customer can forward it to his boss and subordinates after seeing it.

The next issue will share the rights, responsibilities, benefits, assessment standards and how to write the law firm's public accountLaw firm marketing "bullet".