3、 ... and What is? DPM( Digital performance management )?

3.1 The facts

• 95% E-commerce shopping continues PC Then start using your phone
• Yes 20 Billion social media accounts (2017 Years ago , Of course , Now more )
• 61% Will put a bad experience po To social media

3.2 IT Relationship with the line of business

• Business leaders began to try " Digital transformation "
• IT The organization also began to "IT The transformation of "
• Both sides want to meet these digital & The needs of highly connected customers , But they all do this in their own field

3.3 What is? DPM

• DPM It is accompanied by context for experience analysis
  • This context , For digital services owner, O & M and development have role related behavioral insight .
• DPM To break the gap , Bring a better customer experience
• DPM It is now practiced by leading chief digital officers and chief account officers
• DPM In digital business owner, Marketing department leader , Performance architect / The engineer and customer experience owner Medium growth .

3.4 DPM From where ?

3.4.1 Forrester Pairs of numbers CX Analysis of

• DPM yes CX and APM The intersection of
• Example : come from Forrester Digital experience platform for
• top CX Practitioners have a good understanding of customers' needs and Psychology , But it is often necessary to find dozens of analysis services to collect and analyze separately to find useful insight.

3.4.2 Gartner Yes APM & ITOM Analysis of

• DPM yes APM Evolution
• Gartner Defined by five dimensions APM
  • End user experience monitoring
  • Application topology discovery and visualization
  • User defined business analysis
  • Deep mining of application components
  • IT Operation and maintenance analysis
• These definitions evolve , Slowly from IT Operation and maintenance to end user experience , And connect to " Delivery experience " analysis .

3.4.3 DPM It's natural - To fill gap

• DPM yes CX and APM/ITOM The connecting elements of the industry gap .
• drive CDO and CCO Use DPM Let's focus on the following competition
  • User experience
  • stay CI Investment
  • Simplicity to max
  • Decision making based on facts
  • Take cooperation and responsibility as the corporate culture