Facebook The percentage of fan page Posts reached (Reach) And interaction rate (Engagement) go from bad to worse , It has been a headache for many independent station sellers and brands , Spent a lot of money on advertising , But it didn't achieve the goal , The touch rate and interaction rate are not high . How to improve Facebook Touch rate and interaction rate , Let more people see their posts , Make the brand get more exposure ？

SaleSmartly Help you master some secrets , Let you catch the customer's eye , Keep the customer's heart .

First , Share with you a formula ：

Daily interaction rate of fan page ＝( Praise of the day ＋ Leaving a message. ＋ Number of shares ) / Number of fans on that day x 100%

for example ：( Fabulous :27+ Leaving a message. :0＋ Share :12) / 2,390 x 100% = 1.63%

When you calculate your interaction rate , You can compare your results with the average of your industry , See what level you belong to in the industry , To measure whether your brand is effective in the management of social media .

The larger the number of fans , The more difficult it is to interact with fans , So fan page managers must create better content , To make fans willing to interact with you .

Do the following Easily add points to your Facebook

Facing the problem of low interaction rate and touch rate , There are policies and countermeasures , The form of Posts 、 label 、 The number of words and even the release time are hidden mysteries .

Facebook Efficient post form

Facebook The form of post includes asking questions 、 link 、 picture 、 Free gift 、 There are six forms of video and discount .

The brain can touch picture information faster than reading words 6 ten thousandfold . Pictures are much better than words , Similarly, videos are more expressive .

picture + video + put questions to ” The form of can catch the reader's attention , Get higher interaction , You can ask more questions than just 4 Multiple interactions ！

It is suggested that this combination can be used to publish information .

“ Throw out some interactive questions ” It is one of the simplest and most effective ways to increase fan interaction .

Also pay attention to the high correlation between fans and problems , And it's even better if you can find a switch to activate their participation in interaction .

Use the best posting time ： Evenings and weekends

If your content is based on digital marketing skills 、 Message based , Prefer the nature of work , So post during office hours , Interaction and touch will be higher .

If your content is casual 、 Entertainment first , It's more appropriate to post on the weekend .

Respond to comments and private letters from fans in time

Buyers expect faster and more convenient customer service , For example, improve the speed of problem solving 、 Improve the quality of service and cultivate a professional customer service team . however , Traditional manual customer service has time delay 、 The disadvantage of being busy , This leads to high delay , Unable to reply to user messages in time , Poor user experience ; The number of inquiries has exceeded , A series of problems of high human cost in enterprises .

therefore , Most businesses , Will choose to use intelligent customer service to reply to customer information .

Based on big data 、 Artificial intelligence technologies such as cloud computing and deep learning , Intelligent customer service can realize independent question and answer 、 Troubleshooting 、 A series of complex operations such as business handling , Meet most of the response needs in the customer service industry , Solve user problems more quickly and efficiently .

But how to choose the right intelligent customer service ？

Here we recommend that you choose SaleSmartly：

• Its price positioning is reasonable , Try it for free , And provide different plans , Enterprises of different stages and sizes / E-commerce can find the right plan ;
• It supports Facebook Messenger Integration of , You can easily reply to Facebook Private letters and comments , One button management , and SaleSmartly Can provide detailed data analysis , Your fan touch rate and interaction rate are clear at a glance , The effect of the activity can be seen .
• SaleSmartly Support Line、WhatsApp、Email、Telegram Such as the integration of multiple channels , Realize the same panel to manage multiple channel chat interfaces , Easily meet the business development of large companies that need multi-channel integrated websites .

If you want to improve Facebook Touch rate and interaction rate , Let more people see their posts , Make the brand get more exposure , So as to improve the conversion rate of your independent station , Please don't miss SaleSmartly！

key word ：FaceBook、 Intelligent customer service

The official link ：SaleSmartly