Xiaohongshu was exposed to layoffs of 20% as a whole, and the internal volume among large factories was also very serious

Hello everyone , I'm the principal .

Yesterday, xiaohongshu was on the microblog hot search , Many xiaohongshu employees broke the news on the pulse , I was suddenly informed that day last day, Only to inform , There is no room for communication , The way of compensation is N+1, But I can't get the year-end bonus —— Little red books are usually written every year 4 At the end of the month, the performance year-end bonus will be issued . A little red book employee revealed , The overall layoffs 20%, All departments have affected .

For this news , Xiaohongshu officials also responded by saying ： It is the normal organization optimization and adjustment of the company , The proportion of layoffs is less than 10% ,9% about .

Tell the truth , The whole market is not good this year , All major factories are laying off workers , And there's no sign of braking .

High salary in the Internet industry , The era of popularity may be gone forever .

I'll talk about it from the perspective of creators of various platforms , Why are these big factories laying off workers , Business is not good ？

I said before ： The demographic dividend is gone , Transfer from incremental market to stock market , This is the reason of the whole market or the general environment .

Actually , I think another reason is ： These big factories are all involved , Are competing , Product content and form are not caused by differentiation .

such as ： Well quickly , Tiktok , The little red book ,B Standing on these video platforms is essentially doing one thing , And the content and form are similar .

Tiktok is short video platform. , Is it to bring goods in the form of short video content , Live ？

Kwai Tai is also true. .

B Stand better , Except for the video , There's another game .

Where's the little red book ？ In essence, it is good thing sharing , Beauty Blogger , Life sharing community , Tiktok Kwai: No, like shaking and fast? ？ By sharing videos , Share content in the delivery .

Including knowing , Today's headlines , In fact, they are all the same .

Actually , You go to the major platforms , Look at those who do self media , Do video , Do net red , Most of them are the same , stay B standing , On the little red book , Tiktok and Kwai , All creators are one content , Full platform launch , Content homogenization is serious .

I do content , I made a video or wrote an article , Will be in the official account. , Today's headline , Tiktok , The little red book ,B Synchronization of stations .

and , I also pay attention to a lot of online celebrities , Big V , I brush them on the tiktok. , here we are B standing , They'll also be painted on the little red book .

A video , It may be painted on different platforms , How many times .

From this point of view , In fact, there is no differentiation , The kernel is the same , therefore , Actually, they're pretty curly , It's a lot of pressure , There is really no monopoly in this regard .

Actually , These platforms should think about the differentiation of content , Find the core , Otherwise, users will be easily visually tired .

therefore , From this point of view , Is there a difference ？

All platforms are doing one thing .

For example, wechat video Number , Tiktok is not for resisting the tremble. , Kwai Fu? ？ however , Wechat video number comes out , You know , Microblogs are also closely followed by video numbers .

The key is , Since one platform , Video creators on other platforms , Will come to the new platform to release content .

As long as they fire on other platforms , It'll catch fire when you get to another platform , Because of the video of the fire , Will fire again , After all , People like to watch such content .

These platforms are designed to follow suit , Grab users , You'll lose one thing and lose the other , No longer adhere to their core of differentiation .

Let's take Zhihu as an example .

Tell the truth , What are the advantages of Zhihu ？ It's a long picture , High value , Knowledge intensive content sharing .

however , To cater to capital and markets , Follow the trend and make videos , Is a wrong choice , Why? ？ You have a strong support video , Will drive away those who like to read pictures and texts , Many people feel different , The loss of users will be serious .

and , For the so-called volume , Zhihu is no longer the high-value shared Zhihu in the past , The content is getting more and more water .

You follow the trend and make videos , Is it good ？ It's no good at all , because , You don't have any advantages over other platforms , You can tiktok users from the jitter. , Well quickly , Grab the wechat video number ？ Can't grab it , Instead, it will make users feel , Now in the knowledge , It's no different from micro-blog or tiktok. , It's all video , that , I don't know anymore .

Readers who used to like to read long pictures and texts , Take a look , Always push me videos , It feels bad , Also left .

Did not stick to their core , Make differentiated long pictures and texts , To follow the video , Finally , Know the market value of , What did it look like ？ From seven or eight billion listed, it has fallen to more than one billion now .

Now? ？ Knowledge of the new version , The video menu also disappeared , however , late .

Actually , From the competition among major factories , Did not stick to their own differentiation , On the contrary, they are becoming more and more the same , Do the same thing , All creators are released on the whole platform , That's for users , It's the same platform I go to , Why download so much software ？ One is enough .

To this extent , Do you think the company can do well ？ No , therefore , Can we avoid layoffs ？

occasionally , Layoffs are a major factor in the overall market , It's the bad environment , however , In essence, it is also a matter of corporate strategy .

Everyone said ？ Which platform are you going to now , Open which software to see the same content , The same recommendation , The same hot search and news , It's really boring .

Click on the official account card below. , Pay attention to me

Official account dialog box , Reply key  “1024”

Get a free practical tutorial on making money from sidelines