Talk about those marketing tools - coupons

I believe everyone is familiar with coupons, especially in this era of particularly developed Internet. Coupons are a tool for our operation, promotion and marketing. It can reduce the price of products and is a common consumer business.Promotion tool, as a carrier of information, is not only a means of performance, but behind it is the effective realization of operational strategies.

I. Types of coupons

There are many types of coupons, such as full discount coupons, instant discount coupons, etc. Let's briefly describe the common types of coupons

1. Full discount coupons

The combined amount of the products that need to be purchased is enough to use the coupon to reduce the fee

2. Discount coupons

The amount of goods can be deducted, there is a threshold for use, and a cap amount needs to be set

3. Shipping coupons

Cannot deduct the amount of the product, only the shipping fee

4. Direct discount coupons

You can directly use the coupons to deduct the amount when purchasing goods

2. Composition of coupons

1. Amount

The amount is mainly divided into fixed amount, such as "30 yuan coupon" and floating amount, such as "30% discount coupon", etc.

2. Acquisition conditions

The acquisition conditions mainly include active collection, post-consumption acquisition, points exchange, completion of tasks and other methods. The greater the discount, the more difficult it is to acquire

3. Conditions of use

The conditions of use include: the time of use, the object of use, the area of ​​use, the type of products that can be used, the pre-consumption of use, such as how much can be reduced when it is full), etc.

Three. Coupon settings

Now that we know the types and composition of coupons, let's take a look at the settings of coupons. Here we use the likeshop open source mall as an example to demonstrate

First we come to the home page, click on marketing, click on coupons

Go to the coupon homepage and click Add Coupon Event

Fill in the basic information of the coupon, such as the name of the coupon, the total amount issued, the time of using the coupon, etc.

Next, continue to fill in the discount settings, such as coupon denomination, usage threshold, usage scope, etc.

Finally, click to save the coupon distribution settings, promotion method, number of times, etc.

Note: Selecting "buyers to receive" here is different from "sellers' results". If you select sellers to issue, sellers can specify to send to buyers

After the coupon is successfully created, click on the coupon page to start collecting. If you don't click on the start, the coupon will not appear in the mall

One thing to note here is that the coupon name that is already in progress can only be edited to modify the coupon name.

The above is the setting function of the coupon.

4. Features of coupons

Coupon is a very effective drainage tool, which can not only improve the communication ability of old users to attract new ones, but also improve the conversion rate to a certain extent. Its own advantage is that after receiving the coupon, the price after the coupon makes the productIt is cheaper, so as a coupon itself, it is very helpful for promotion. We can use these visible cheapness to promote the product, let users see it, and stimulate users' desire to buy