Anta and Huawei Sports Health jointly verify the champion running shoes and lead Chinese sports with innovation

作者 | 曾响铃

文 | 响铃说

With innovation for the development of kinetic energy,Anta is leading the Chinese sports brand into the era of butterfly change.

8月8日,在2022Anta innovation in science and technology conference,Anta was released with two core technologies of the Olympic Games——Anta nitrogen technology platform with tubes suspension system of the new Olympic champion shoes,Actively implement to Olympic technology pratt &whitney public vision.

会上,Anta to huawei fitness,With the opening of create cooperation projects,Common validation champion shoes.Through the Chinese sporting goods and intelligent technology combining the two leading brand,Open intelligent technology in the future overweight high-tech sports products depth of long-term cooperation,Actively implement to Olympic technology pratt &whitney public vision,Hand in hand altogether will create the future intelligent motion products.

不难看出,The innovation of science and technology conference,Anta released strong scientific and technological innovation in the signal.Whether release the Olympic champion shoes,Or create a cooperation with huawei,Are continuing to fu to the persistence of the professional sports science and technology and innovative,And will continue to lead the industry development.

“创新,Let anta leading industry”

“创新为企业生存之本”,Adhere to and practicing has always been one step.Anta Olympic champion shoes released,Is a powerful example again.

With nitrogen technology and tubes suspension system of the new Olympic champion shoes,Have excellent cushioning properties and super stability.

International equipment under the same nitrogen technology blessing,Olympic champion shoes in the whole energy at the bottom of the homing rate is as high as82.6% ,Tolerance improve33%,The overall shock performance improvement26%,Position to shock and surging dual experience foot feeling;New carry tubes suspension system,Is the Olympic champion shoes provide the stability of the super support.High strength carbon nanotubes provide strong enough support,稳定性能提升23%,Provide strong stability protection of runner.

同时,Anta sports science laboratory with huawei health science laboratory verification champion shoes together,在HUAWEI S-TAGRunning form monitoring equipment under test,By a large number of runners sample experiment,Over one hundred titles to participate in the test,Anta champion shoes in each data shows superior performance,Compared with the types of running shoes on the market have significantly increased.

Anta group executive director、Professional sports brand groupCEOYong-hua wu said,The future will be through the depth of the long-term cooperation with huawei fitness,Constant innovation of science and technology to improve the professional knowledge and performance of the anta sports products,Development of targeted running gear,Provide professional running guidance,Help runners run China creation,Create a better future intelligent motion.

对于“Do the firm supporters of the sports”Anta is,Innovation has already carved into the brand of gene.

In the top field of competitive sports games,Anta explained the importance of technology innovation power athletes medal.

Beijing Olympics is now ended early,The Chinese team made history best,Best record medal number obtained,The medal project equipment are all created by anta.

比如有“冰上鲨鱼皮”As the short track speed skating jerseys,Controlled by the turbulence of the world's leading air drag reduction and boundary slippage reduction technology,相比普通滑冰服,Drag reduction promotion5%-10%,Thin and breathable level has reached the world's top,曾获得ISPO全球设计大奖.

闫文 port in steel snowmobiles shoes,Anta layout12项专利,Such as the original guide plate and the airfoil drag reduction design,Can make the shoe body as a whole to reduce wind resistance10%;And first applied the space level3DPrint the titanium alloy stud.

不仅如此,The Beijing Olympic Games scene,National team jerseys、Athletes equipment、Receiving awards as well as the staff uniform,All carry the company independent research and development of the two fabric technology,The function of warm hot technology and effectively prevent cold weather science and technology of waterproof and moisture permeable,The escort for the whole race.

至今为止,Anta has eight games and support22The Olympic project of China's national team,Chinese athletes have275Time in anta award and equipment on the Olympic podium.

赛场之外,Technology is making universal anta will top share,以超11700Stores service is super2亿的消费者,Made of national science and technology innovation achievements of Shared anta.Whether the Olympic champion shoes、能够“上天”The hydrogen of shoes,Or ice skin technology、Through great science and technology、Worm hole technology、Bandage water science and technology, etc,Contribute to improving national campaign experience.

It is because the company has been sticking to independent innovation,Always go leadership position in the industry,Along with China's development of undertakings of physical culture and sports had made great progress.

2007年,Anta in Hong Kong,融资超35亿,In that time Chinese sports sports brand of the.15年后,Anta market breakthrough2690亿港币,涨幅逼近20倍,年均复合增长率超过20%,营收从29.9亿元增长到2021年的近500亿元,For ten consecutive years ranked sports goods enterprises in China's first.

As anta attitudes：“创新,Let anta leading industry.”

Carved into the innovation of the brand gene

Technology innovation is the Chinese sports brand to achieve sustainable growth of key,这早已是行业共识.But truly rely on scientific and technological innovation to support the product with the brand's forces of the Chinese sports brand,Anta also only keep walking.

Anta can leading with innovation industry,有三个关键因素.

第一,Anta has invested in the industry's first“The innovation of fuel”.

For innovation as enterprise of the anta,Scientific research and innovation has always been on the resources of first.

截至目前,Anta accumulated into super56亿元用于研发创新,Total scale among the top of the Chinese brand;拥有超过2600项专利,Among the top of the Chinese sports brand.到2030年,Anta group accumulative total investment in research and development of independent innovation will be more than200亿元规模.

这意味着,Anta has been with the industry first investment degree,Focusing on the core ability of the science and technology innovation,夯实专业运动的科技力,以专业、Science and technology can assign equipment,Help the athletes fully release their potential,As a good addition to the match performance.同时,Also always use cutting-edge technology for mass market,Help every movement dream.

第二,Anta created within the development strength of the“创新平台”.

目前,Anta an annual one of innovation of science and technology conference,Has become a sports products industry in the future,引领行业趋势、Discusses the application of the latest technology platform.

在此之外,Anta also built a lot of developing inner strength“创新平台”.

Anta sports science laboratory,Is currently the only recognized by countries,Has a state-level enterprise technology center.自2005年成立以来,Anta every year since the sports science laboratory money than people imagine,Thus was born the rich“Innovative crystallization”.

截至目前,Anta has nearly a national-level patents,Cultivate a hatch has high research ability and scientific research ability of high tech、Modern team.这也是为什么,Anta sports science laboratory industry called“Chinese sports science and technology incubators”.

今年上半年,Anta hosted the first innovation conference also,Announced a year into super10Research and development innovation fund one hundred million yuan,To encourage commodity design、科技研发、Brand marketing and management changes in the areas of innovation practice,Strengthening of innovative talents and team motivation.

同时,Anta into prospectie, basic scientific research,Continue with the world60Many universities and research institutions cooperation,Building integration research and development of the world's leading design resources open innovation network,Always keep on the professional sports continued to lead the.Pointing to sports science and technology“卡脖子”难题.

第三,Anta performs always surpass ourselves“创新精神”.

Anta brand spirit never stop,Determines the superego on innovation of higher pursuit of.

比如,本次创新科技大会上,Anta sports science laboratory with huawei health science laboratory verified together,Champion shoes than the previous generation products,Cushioning performance improvement26%, 稳定性能提升23%.

After meet“上天”The height of the hydrogen anta shoes with unprecedented heat,Not only is the result of research into innovation,And anta group, more than 30 years in advanced science and technology input power.One of the key ring,When anta sports science laboratory of：According to the foot type database,For Chinese quantity feet.

目前,Anta sports science laboratory foot type database,Through two big iteration after upgrading,Has more than thirty thousand covers professional sport to ordinary people foot type data,Is to establish the first foot type of domestic database,Is also the most abundant data、Cover the most comprehensive foot type database.

这样的成果,By anta again and again with their into,Continuously surpass ourselves and to.

在这之外,Whether it's site representative professional sports top honors the Olympic stage tonnage shoes、Short track speed skating jerseys、The games are steel snowmobiles shoes, etc,Or pick up the hot technology、Ice skin technology、Through great science and technology、The mass consumer goods such as air cup technology,Is the eventual breakthrough self again and again,Examples of innovation.

创新引领,Air control variable

“With innovation with incremental,发现新机遇,开辟新赛道,A new bonus”,Anta has long practice of the development path of,Also brought impetus for industry and consumers.

In the Olympic Games only speak professional brutal arena,Anta innovation broke the sports brand of foreign technology monopoly,扭转了14Years ago, Chinese athletes shoes clothes is basically the situation of foreign brands.从2008年开始,Into innovation with anta began to Olympics,And by the original Olympic participants to become today's Olympic boosters and disseminator.

Anta identity change behind,Is the representative of the Chinese sports brand innovation break technology monopoly,To the world stage in footnotes.

And anta with innovation in on the Olympic stage、走向全球市场,And provides the domestic brand free-standing self-improvement development sample.

An annual one of innovation of science and technology conference,Anta is continuous innovation of science and technology can assign professional sport,And through its own continuous improvement and innovation,The output of industry leading technology strength,Determination to continue leading change.

同时,Anta continues to deepen the symbiotic relationship with upstream and downstream partners,Drive the supply chain in scientific research and innovation、环境可持续、数字化转型、Corporate governance progress hand in hand, etc.

当然,Any innovation,The ultimate purpose are pratt & Whitney in people.As the birth of the Olympic Games champion shoes,Began in the Chinese national team training needs,Skilled in science and technology grind,Public runner is dedicated to provide you with a position of shock experience.

不仅如此,“全民健康”的浪潮下,Anta has been hydrogen technology、氮科技、The technology such as top technology application of mass sports、生活系列产品,Pratt &whitney every love sports consumer,Improving national campaign experience.

今年夏天,安踏“National team with model of science and technology”Micro porous quick-dryingTThe powerful moisture absorption perspiration T-shirt,让其成为爆款.目前,Anta ensemble training category clothing derived from national team equipped with professional technology,A lot of use quick-drying、吸湿排汗、冰感、Environmental protection science and technology of fabric,Widely welcomed by consumers;In the winter,In the Beijing Olympics shine brilliantly anta“炽热科技”Cover the company independent research and development of three-dimensional structure of the heat preservation material thermal cotton and far-infrared graphene material,Pushing the games with down jacket of science and technology is popular the mass market.

“No innovation will soon run down,只有不断创新,Can be in any environment have become a great company.Anta group's vision is to become the world's leading companies,There must be a world-class innovative ability,Our original must keep pace with The Times,To meet consumer expectations.World-class vision、Set up the lofty goal,Firmly adhere to long-term socialist state of mind,This is the foundation of the innovation to realize.We also must be innovative to support anta group into the future.”

这句话,One step to the innovation adhere to and stick to.

从结果来看,创新,Not only accomplished anta booster with the strength“China's sports technology”To the world main track,With China's sports brand dazzling pratt &whitney global love sports every one,Is leading the industry onto the road of the development of science and technology innovation.

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【完】

曾响铃

1钛媒体、品途、人人都是产品经理等多家创投、科技网站年度十大作者;

2 虎啸奖评委;

3 作家：【移动互联网+ 新常态下的商业机会】等畅销书作者;

4 《中国经营报》《商界》《商界评论》《销售与市场》等近十家报刊、杂志特约评论员;

5 钛媒体、36kr、虎嗅、界面、澎湃新闻等近80家专栏作者;

6 “脑艺人”（脑力手艺人）概念提出者,现演变为“自媒体”,成为一个行业;

7 腾讯全媒派荣誉导师、多家科技智能公司传播顾问.