Web3 Entrepreneur's Guide: How to Build a Decentralized Community for Your Product?

原文标题：《How is my product to build a decentralized community？Concise guide》（What We Can Learn from Decentralized Community Building）

撰文：Bethany

编译：Misaki,Diamond

01 前言

过去的两年,We have witnessed the power of the decentralized community construction blowout outbreak,In an encrypted native,The era of ownership is the highest,Users choose to spend time in the digital space not just because of these space have brought a better user experience,But also because it allows users to gain more autonomy,扩大自身影响力,Decentralized community has taken a more economic incentives,Accelerate the user connections between,Eventually make the community more interesting.

结果,从一个新的加密原生项目想法开始,Immediately lead to more questions about community.其中一个就是：「作为 Web3 Entrepreneurs or builders,If you want to integrate the community to the project,What do you need to know？How to in a decentralized fashion show？」

2020 年之前,I spent a lot of time analyzing centralized community construction best case story,Most of these success stories from myself as a user experience Web2 互联网应用程序（Foursquare, Meetup, Twitter),Or as an employee of service platform（例如：Stack Overflow）,Or is my service to Union Square Ventures time researched.去年秋天,I have many himself in the construction of Web2 While the community integration into a presentation,Use analogy（Also put forward some open questions）分析了 Web2 经验在 Web3 The meaning of the world.

但是当我开始与名为 Zeitgeist 的 Web3 When builders community closely,Realize the entrepreneurs questions more sharp.

• 我们如何开始？

• How can we finish the work in decentralized way？

• How do we change the consciousness of the people,Let them from the participants become builders？

• Measure of success is what？

为了解决这些问题,I started wide search decentralized project best practice case,从 NFT 网络、The raised platform game projects and DeFi.This article Outlines how about for my products to build a decentralized community, Web3 Founders and builders need to remember that the best practice case.The purpose of writing this article will research into the core of his own views,分享给 Web3 Builders and entrepreneurs interested in encryption world. 

Later I will also add two parts：

• 一系列 12 个独立的故事（待更新）,Each project has its own story,I will according to the way things are starting to,And by the end of today（2022 年 7 月）They each one's position.Next month I will take these content wrote Mirror 上,The first case is PartyBid/PartyDAO.

• 一个完整的开源库（待更新）,Contains the whole project research references all links in the process of,文章和资源.You can find a complete list of articles,Can also submit your link.

Hope it can inspire your continued interest in learning and exploring desire,Help you find the man likes to collect little knowledge and work together,Or help me to keep update for a long time.

02 Encryption native community project case

By reference to these areas community members suggestion,我对 12 Explores the project,With an eye to a better understanding of encryption native communities best practice case.In many preliminary study independently at the same time,I found a core contributor in these projects has carried on the exchange with the,In order to verify what I found,Some knowledge and fill blind area.

Here are the projects and their degree of decentralization（从 0-5 Fully centralized to decentralized completely,Score only on behalf of the degree of）：

众筹 DAO

• PartyBid A in the form of team to buy NFT 协议 （4/5 分）

• Juicebox 去中心化融资平台 （4/5 分）

• Creator Cabins Independent online creator remote cabin community（4/5 分）

DeFi

• Index Coop For the purchase of encryption monetary decentralized investment tools（4/5 分）

• Uniswap 去中心化加密交易协议（3/5 分）

游戏

• Dark Forest Decentralized build the world's game （4/5 分）

• Loot Adventure gear with NFT Stored in the form of chain （5/5 分）

NFTs

• Nouns Users have chain of knowledge sharing community （5/5 分）

• Crypto Coven With women as the core of encryption witch community（3/5 分）

其他应用

• Helium 去中心化无线基础设施（2/5 分）

• Mirror Creation and decentralized chain raised platform（2/5 分）

• Numerai 基于数据科学锦标赛的去中心化对冲基金（3/5 分）

03 The start of the community construction

Sometimes the best part of the beginning is you don't even know when to start your;CabinDAO The core of the contributors first built a physical place,And then began to set up DAO.图源

About community building,People the most often asked me which is the most simple question may be：你是怎么开始的？But the problem is that these stories soon became a romantic folklore in people's entrepreneurial experience.通过这个研究,I will try my best to solve them in the early stages of the core secrets.以下是 Web3 The community differentiation research and observations：

1 Construction first,Tactics second

在 Web3（Or at least we have today's stage of the curve）,One of the most important principle is「Construction precedes planning」.CabinDAO 的 Jon Built cabin in the also don't know to what to do,Begin directly built.A builder saw a tweet is about「PartyBid」The idea of new application,Then he decided to use the weekend time to write a V1 版本.

Don't think about these,Just to do method for some stand out DAO It seems to be very correct,They started in the pure impulse and「良好的氛围」.I especially thought of it SharkDAO,They started in the people want to be a collective bidding Nouns NFTs of this idea,还有 ConstitutionDAO,They start in a week（并停止）Looking to buy a copy of the constitution of the United States.

有趣的是,在这篇关于 ConstitutionDAO 的 Verge 文章中,Reporters have been asking them to buy the constitution of the United States what to do,并提出了一些务实的问题,例如：「Where the copy？Who will keep it？」但事实上：这些都不是重点,至少现在不是.我在 Web3 In the understanding of the most innovative project is not started with strategic,But starting from the possibility of.

2 贩卖梦想

No matter how much your project encryption native,How digital priority,Your end user is still a human（Even if they use pfp Do avatar and anonymous there）,Fastest for support are those that rely on basic human psychology project team.我注意到了 4 A core factor to motivate people to join the new project or initiative.（这与 Web2 Some of the world the way to get attention early project has similarities to the.）

争做第一

作为 DAO The first batch of DeFi 项目之一, Index Coop The start fully adopted a decentralized management mode,While others are still trying to remember this 3 What an acronym represent.因此, Index Coop Except unlock early DeFi A network of propagandists,Also attracted a first-class community builder,They almost have resigned his own daily work,Put forward guidelines and new organizational design idea to try new way of work and cooperation.先发优势确实有好处.

Join an extremely excellent community（作为建设者）

这对 Web3 来说已经不是什么秘密了,But still worth it again：People want to work with good people.In the present largely embodied in developers hope to jointly build community,这也是 Juicebox 和 PartyBid Contributors to the community an important part of the forces driving force behind,为什么说在 Web3 The list of era of the dark forest to gain a foothold is equivalent to get Stack Overflow reputation points.Juicebox 的核心贡献者 Jango 说的最好—「Developers like to develop with your.」

在 CabinDAO、Crypto Coven 和 Mirror Such as the developer network it is also very obvious.特别是,Mirror In a creative way to guide the community,通过举办 $WRITE The rhythm of the race in a controllable and stable the introduction of high quality new users.实际上,I explore every Web3 The quality of communities have mentioned the members.Know your own community「The special things」是什么,Use it to attract more like-minded members.

Break through the limits as much as possible

In a more clever and can the incentive structure of the organization's goals,《黑暗森林》The game seems to be built in order to allow players to break,Won the building world and the only way to plunder planets to swim is by automating code to simplify the game experience.基金会 0xPARC 为游戏（和其他项目）提供资金,Its mission is to promote the application of Ethernet fang innovation.They use open method to design competitive games,Attracted some rigorous Solidity Developers become game players,These players to have a chance to challenge the limits of their code felt so excited.

你会赚钱的

I don't want to use comprehensive「淘金热」来比喻,But couldn't deny potential rising power.In the ownership of a supreme platform,Incentives has become more important than ever before,The key is to strike a balance.但从长远来看,Based on the utility of incentive case more convincing.Uniswap 的流动性提供者模型（现在在 V3 中）Is a constant iterative model,教育,Motivate and core users enter their platform.Numerai,激励数据科学家为其去中心化对冲基金贡献成功的模型,And modify the incentive structure to reward's contribution to the meta model,而不是基于个人支出.I get advice from very simple：Incentive design should be based on community interaction form you want.（说得容易,做起来难.）

List of the top 10 among the dark forest game,似乎已成为 Solidity Developers access to one of the highest honor in the.图源

3 你的核心团队（仍然）比以往任何时候都重要

Whether you call them the entrepreneur,Builders or contributors,Meaning expressed by the actually almost.In my analysis of project,There are four in the early can gain attention in the market,A part of the reason is the core team visibility and good reputation in the field before.不管你信不信,With the audience and the brand is easier to set up community,And a lot of attention from the early.

参阅：Loot 由 Vine 和 Nouns 的创始人 Dom 创立.Nounders（Ten founders）The core team also include Dom And other heavyweights,like an [email protected] 、A famous thinker and investors @punk4156.Web3 Like other industries,Wise men also tend to appear again in other smart program.我花时间接触的人和项目越多,They have found between projects are overlapping,Across the project cooperation participation has been normalized.看看 Partybid Know the origin,它实际上是从 Partybid former founder Denis Nazarov,同时也是 a16z Encryption partners inadvertently send a tweet to start,更不用说另一个成功的 Web3 项目 Mirror 的创始人了.Trusted early builders another big advantage is what？In order to attract more high quality of the second echelon builders and contributors.

4 当心：投机和狂热

在 Web3 里,Almost everyone knows someone in the right time to do the right thing,And earn hundreds of thousands of（如果不是数百万）美元.Even in the most benign project,You may hear finally YouTube bloggers talk「Helium Is a can give you earn thousands of dollars in magic box」,或是装有 Divine Robes 的 Loot Package to sell up 250 ETH 的价格.But the fact is soaring curve（ And profit）Dilute the community.Although unavoidable,但值得大家关注.今年早期的 Optimism The drop is a stop arbitrage case,But still the rest part of the work to finish.对于我们所处的熊市,我想说：Although objectively people will lose money,But also provides the excessive speculation chance.

04 Decentralized works

Protocol improved proposal is a program,As a platform and project improvement advice,通常在 Snapshot 中进行投票,就像 Uniswap The governance process.图源

Once you start construction a Web3 社区,You will begin to think in decision-making and project implementation should give how many rights community members.尽管大多 Web3 Project as the decision-making way to measure the decisive factors in community decentralization degree,但 Spencer Graham The latest theory suggests that：The most pure form should include both decentralized decision-making way,Should also include decentralization execution way.换句话说：「How the『去中心化』？」

通过研究,我按照 5 "For each project ranked.「The degree of decentralization table」——From left to right in turn represent completely decentralization to fully centralized.

The degree of decentralization table

你会注意到,A collection of famous projects in these recognized in,「Pure decentralization」（All the decisions and actions to decentralized manner）是异常值,并不普遍.Is decentralized and few project just beginning,Bitcoin community and Loot Community is an accident.Most of the project is in the middle.

完全去中心化 ⬤ ⬤ ⬤ ⬤ ⬤ 完全中心化

? Decentralized spectrum according to the project decision-making and complete way,For any project relatively decentralized level 5 On the approximate calculation of.

Transparent and open document sharing

Web3 Project public building is no longer a secret.打开 discord 服务器,Twitter post,Public political BBS,通过 Snapshot 进行投票,Almost every program for community members to a great extent and provide public、Transparent documents.

但是,On the open network store something does not mean that everyone has equal access to the.I first open the purpose of this project is for each Web3 Community are completely independent research.But I soon found that won't work this way,As these newcomers in the field of,It took me several hours to decipher the convoluted web sites and dozens of pages of documentation,弄清楚每个 Discord The meaning of the channel in the server name behind.

在 Web2,We believe that the new technology is widely used in part because of convenient products API File access and easy to understand.在 Web3,We see is the project Notion 界面,Discord Groups, and join the process.According to the material in terms of accessibility and robustness,There are several case stand out：Index Coop,In terms of number of new members to join and induction manual all do well;Juicebox 的 Notion Page at the same time considered project founder and developers.NFT 项目 Crypto Coven Because of its community to generate public library won the honorary award,The library collection of their community「传奇故事」和一些 DAO 、Web3 的基础知识.

For existing and potential community members are Index Coop Public community manual is the most complete record、透明度最高的项目之一.图源

Let your community have independent of the core team say

Is probably the most notable decentralized community management is a trend to the influence of the core team and community influence separated.Helium 和 Uniswap Is the most powerful example,In their decision-making framework plays a「教会与国家」效应.两者都配备了一个由核心建设者和团队成员组成的 C-corp,There is also a community management of nonprofit entity（或基金会）.

以 Uniswap 为例,核心团队 Uniswap Labs own the product（包括 Web 应用程序界面,小部件,And in the future may launch any product）,但 Uniswap The community has agreement.Decisions related to agreement by the foundation and management team through open management proposal process management.例如,最近部署 Uniswap v3 Decided to back to 3 In a conversation,Which should follow four governance steps：Atmosphere monitoring、Consensus detection、治理提案.7 月 13 Successful deployment, agreement.

Helium Is many proposal process to manage agreement（称为 HIP）Change one of the.（其他示例包括以太坊改进提案（EIP）,以及 Zcash 和 Rust All had similar process.）These changes are made by Github 管理,然后发送给 Helium The company's core team,大部分 Helium Block chain members of the core development at all Helium 公司.Both case illustrates in deepening community participation,Listening to the advice of the community core team and still give a certain degree of flexibility.

从不完整的构建开始

在 Web3 Projects an interesting trend is intentionally from「不完整的构建」开始. 一套 Loot 包作为一个 NFT 系列,Inspired dozens of branch lines project,Team and the builders around「Player's deck」And use the map、kingdom and HyperLoot Element such as the role of build the world.100% NFT Creative Commons Collection Nouns An upsurge in new wave,让设计师,Animation and game planners in the emerging ecosystem and to contribute to.Dark forest decentralized world building games——The purpose is to encourage developers to build plug-ins、集成、Break through the boundary of the game strategy,Although sometimes have to admit that something is a bit too much.Each project in the field of this like a magnet attracts the users in the community play、合作,Community not only determines the project to,Can also build itself.

这些示例（Can say is I explored the most decentralized project）In every project to get the right starting conditions may see more and more important.帮 Zeitgeist 建造 Web3 的 Sina Habibian 说道：

「I think for like Loot 和 Nouns 这样的去中心化项目来说,考虑初始条件实际上更重要.Because of the core team（If there is a core team）Afterwards it is difficult to correct project to,So the initial choice is of great significance.」

你可以在 OpenSea 等 NFT 市场上购买 Loot 背包,Contains only eight lines with random project、The text object and equipment.这些「交易卡」会变成什么由社区决定.图源

Consider the community intermediary

I spoke almost every DAO Are more or less some leadership to help them manage the wider community.尽管把 discord The permissions to active community members often understandable,But ambassador community plan seems to be more reasonable.Index Coop 用所谓「Owl rank」To different senior members in the division for the community level（黄金,白银,青铜,Each level voting weight different）.Numerai Elect a composed of senior members of the community「长老委员会」,They can represent a wider community members to make quick decision.Creator Cabins 有一个「市议会」,至少持有 500 个 $CABIN,You are eligible to join.These organizations seem to be Web2 社区建设模型的延伸,例如「Development Evangelist」,「大 V」或者「品牌大使」,They not only have a rank and privilege,Also represents the influence and authority.

当心：Don't take everything to the community to vote

高产的 Web3 社区意见领袖 @rafathebuilder 曾参与过 Creator Cabins 和 Mirror 的社区建设,说道：

「I think there should be a minimum requirement for decentralized,That is the real choice.Some organizations need to sacrifice efficiency and community of slow growth to achieve decentralization.If your purpose is decentralized,That you shouldn't let it become cheap,你不是在优化生产成本,But in the optimization of network elastic.」

I read many articles on this theme conception deeply,One is from CabinDAO 的 Jon Hills 写的 《去中心化组织如何获胜（和失败》*.Jon Through this article to The concept of decentralized absolute challenge,And also confirmed 4 个（非加密原生）The principle of community organization.这 4 A community member does not give 100% 的权利,But the flexibility to meet their requirements.Many encryption builders in the development of their projects and agreement,Not only need to reconcile the relationship,Also facing opportunities and challenges at the same time.

05 Members into participants and builders

虽然 Web3 With the characteristics of data first,The spiritual pillar of the community is still builders;Earlier this year in Amsterdam Devconnect A can hold conference meeting place 500 Many flash Shared office.

In the era of ownership economy,Web3 Community members are positive interaction and Web2 Age has a user is as important as.Many builders and founder will ask：「什么是 Web3 转化漏斗？How do I make people to shift from an idle observer to community members,To become a project participant of？」Although this problem is nothing surprising answer（就像 Web2 In classical marketing funnel project there is no universal answer）.Here is my observation from my research project to some of the results（和一个误解）.

Know your audience are those people（哪些不是）

I have seen the worst of the community who are clear understanding of their audience.Crypto Coven 最能说明这一点 —— 在 Web3 world pursuit「女性」文化,and define itself as 「反加密兄弟」文化.从你登陆他们Website moment起,你就被带到了一个不同的地方,It's full of witchcraft、Folklore and predict.

Although you would like Crypto Coven 的「High Witches」Team that started deliberately target audience for the project localization,But often team will naturally find target audience.Index Coop 就是这种情况,随着每款新产品的推出,DeFi Preacher of the audience is also gradually obvious.Every release an additional new products,Index 上都会出现一个新的子社区利基市场,每个子社区都以自己的方式为 DAO 做出贡献.

相比之下,2013 年作为物联网公司成立的项目 Helium Have a lot of new encrypted user.对于他们中的许多人来说,Helium 是他们参与的唯一加密项目,The community style also influenced by users in many ways.Because the audience difference obvious,So it's impossible to find a common way to governance community.

从登陆 Crypto Coven Website moment,You completely entered another world.Self selection mechanism to help them find and attract the most conforms to the members of the community.图源

To realize the most enthusiastic members willing to work for free

我曾认为 Web3 Most of the energy comes from the internal incentive mechanism behind the behavior of each community.Whether you are a reward for、推荐新的合作者,还是以其他方式做出贡献,在我的印象中,All of the action will have some incentives or compensation in return.

But the more I dig these community structure,The more find incentives little,即使在 Web3 也是如此.One case is hundreds of people to CabinDAO The original vision of the donation,Creative construction fund for emerging artists,But people did not benefit from the final result.1.7 万人为 ConstitutionDAO Crazy all the activities to raise donations is just out of curiosity,Return on investment and no hope.But people not only invest the money,还有时间.Danny Aranda 是 PartyDAO 的核心贡献者,His way to start and other participants were.他说：

「我和其他人一样是 DAO 的成员.I pay for this project are very organised at the beginning of,Completely free.Then there is a management proposal I think they should pay for the money let me do more work,From the start I work full-time for the community,并获得了报酬.」

Danny Project was illustrated with a good example of how to evaluate their fit between the community and market：If someone is willing to work for free（至少最初是这样）,You will find the hook.

Gitcoin 对一个 400 多名成员的 DAO 进行了调查,几乎一半受访者表示 DAO Is not their main source of income.（有趣的是,The proportion and said he was at least 1 Year deposit rate the same,So financial security can help DAO Contributor to serious work in the free）.My favorite is a case Numerai 的「长老会」What also didn't get paid,But as the elders their reputation,They do have a cloak,Teams are also wearing a cloak in offline meeting,兴奋无比.

需要明确的是：I advise you to contribute to the community to members of the salary.I know a lot of projects working free from departure reward,At the end of the full-time paid jobs are threshold.我只是注意到——Even in super tokens of Web3 世界中,Sometimes you can also buy good people some looks cool cloak,To let them do something great.

Numerai 一直在寻找机会以独特的方式奖励他们项目的贡献者,Including the recent activities of the free「NFTees」.图源

Core builder team focused on small and large communicator team

对于一个外部观察者来说,把 Discord Community as a measure of the total number of active index is wrong.Even gathered tens of thousands of fans Uniswap Community and hundreds of thousands of fans Helium 社区,Compared with contributors team size is very small.作为项目负责人,Are easy to be community endless demand,请求,想法和建议所吸引.But only specifications and constraints of the pattern of economic growth can help you to point the way.对于大多数项目,Community core contributors team size much smaller than you might think.

通过 Mirror 的 $WRITE Race To display products as dominant community strategy is the best I've ever seen case.在 6 个月时间里,Mirror Invite authors to submit the week of content,Scrip holders to vote in a week 10 名新成员.They soon became a Mirror 的早期用户,Not only high quality in the writer find a sense of belonging in the community,To the product and protocol development team to provide a lot of information.

最后,我要指出的是,一些 DAO 和许多 NFT The project will soon be able to find a simple way to make members of the community the propagandist.May encourage them to actively show NFT（例如无聊猿）,Funded projects while increasing brand awareness（像 Nouns）甚至用 meme 和 pfps The way of positive tweet.选择 Crypto Coven NFT The main reason is that in the study of the project to early Twitter community research,我从 Witches Gain a high degree of community outreach services website.

Striking partnership and hype,例如,Use this inflatable boring monkey as NFT NYC Week to do publicity is Web3 Community projects' awareness of popular strategy.图源

注意：促进交流 vs. True community interaction

走走过场,Or simply imitate another DAO And encryption operation mode of the original project is wrong.Web3 Early community builder is also Loot 的用户——Conway Anderson In many projects are observed that.他说：

「如果你只是创建一个 Discord Then put the people in the drainage,什么都不会发生.No one really understand what you want to do.该领域最好的 DAO/ Products are usually gathered a group of people to do things,Then a larger community members will begin to think『 如果……该怎么办？』Usually set for others to enter the threshold for the first time at this point.」

If you want to achieve this engagement need to rely on Web3 In the unique part of the project——This part is legal and in Web2 It is impossible in the world of.Rafa 认为：

「我认为 Web3 Especially because in the before,Many agreements are not public infrastructure,just private.围绕『private infrastructure』Building a is not pure『粉丝群』（像苹果）The community is really difficult,And maintain the private infrastructure based community is harder.今天 Web3 The emergence of gives us the opportunity to different,Let's find the power of the community propaganda.You can keep in touch with a lot of community,You can customize information,Also can automatically translate,众筹,Anyone can remittance to others,Be able to work together to collect resources.」

06 衡量成功

Each community is different definition of success.SharkDAO Collection's mission is to buy Nouns,Eventually help people find into Nouns NFT 生态系统的方式.图源

As each company view of success is different,And so each community.But I found by studying some basic principles,Some may help identify your real goal,保持势头,Continue to inspire community participation in.Below is the actual case.

Goal is to build infrastructure,Or strengthening participation

First of all confirm your real goal.通过研究 Rafa In the aspect of infrastructure construction and participation in the difference,I obtained the optimal suggestion.举一个现实的例子,Rafa Asked me to consider in nearby communities to establish Web3 社区.One option is to build infrastructure—— 公园,教堂,社区中心,并让人们有机地自我组织.Another option is to design activities——街区 party,游戏之夜,城镇会议,And encourage people to participate in.

作为 Web3 项目负责人,需要做出明确的选择.You can about agreement to build community（例如 Helium, Mirror 和 Uniswap 所做的那样）,Or you can provide an event based program,To attract community members come back.（The latter applies not only to NFT 项目,Can also be applied to a variety of DAO,学习型社区,And other decentralized member based Web3 网络.）Although it is not necessary to future generations,But you should be around a specific project to develop a plan.

Said to more naturally occurring yes,并快速行动

其次,Web3 相当于「快速行动,打破常规」,Need for new partners and the chance to say「Yes」.这种情况一直存在.The new relationship when it meets partners may be your next project NFT 艺术家.Twitter 或 telegram The error message fermentation has become a new discord channel and pass DAO A copy of the campaign for the constitution of the United States game plan.As a result of this new era need to experiment and iterative rapid cycling,Compression space to appear more natural opportunities to say「yes」（并对这些机会持开放态度）Is the best choice you can do.举几个例子：CabinDAO 并不是从 DAO 开始的.创始人 Jon In the early days after the completion of the housing construction,Assembled a group of friends began to soft start.A participant is proposed using encryption monetary expansion with their cooperation has been the creator of the cooperative.Juicebox Early appeal from the community core contributors Jango ,He entered the two early rapid development by hype project（SharkDAO 和 ConstitutionDAO) ,The two projects will voluntarily their products as a means of hype.It didn't matter whether you have prepared,The important thing is that you have moved.

Let the community of people cannot leave

第三,Let a person can't leave.老实说：There are a lot of things in the world is real「不好玩」.It's easy to forget the feeling to laugh together with strangers on the Internet or do something ridiculous.But I met some tricky project,Let you no matter what all can't help to support,Just because these projects are very interesting.

我敢打赌,你在 Noun Square 的 Noun’o’clock Account in around ten minutes will want to laugh.The living every day in Twitter space People take each live NFT The auction as a sporting event,Sounds weird,Driving a funny joke.This group in real time to follow up project progress,Watching new Noun NFT 的随机生成.

Imagine a group of people Shouting at the same time：「This design is rubbish,但是我喜欢.」「I like pot,Not a shirt.」「That is the flamingo sunglasses？来吧！」「I'm also thinking that pineapple.」）

「Noun’o’clock」A part of including called Fomo Nouns 的社交参与策略,其中出现随机 Noun（Like the flamingo head）,参与者快速投票决定要铸造哪个.图源

I attended at the beginning of the year DevConnect 时,我与 dfdao The core members sit together,这个 DAO Members gathered together in the dark forest play game.As a people who do not play games,I am very confused about a problem：Do you have a full-time job,Why all over the world take time out anonymous to take part in the building world game？Why do you need to make sure there have been「试水」,Continuous uninterrupted every five minutes to play once a week？ 

直到我在 0xPARC 观看了 Ivan When speaking about the dark forest I didn't know the truth.When asked about gaming community participation in,He stopped to speak dfdao 存在一个漏洞,Can let the players directly aimed at rivals and consuming rivals all the resources on the planet.When he was on the map display picture（Presentation of the first 32 张幻灯片）,我看到 dfdao Team proudly in the eye,咧着嘴,Facing the current victory,Cheeky smile.At that moment hit me：They enjoy the happy time in my life,It's just for fun.

Last year I do the most happy thing is the Internet looked at sotheby's auction a copy of the constitution of the United States live.Discord 和 Twitter 同时充斥着模因、Inside jokes and suspicion.Even when we know we have lost the chance——Target has been unable to achieve——The community is still continue to work hard.通过采访 ConstitutionDAO 核心贡献者 Jonah Erlich ,Also this point was emphasized by better

「『Do you know why people as [$PEOPLE] The tokens, establishing the secondary market？』『人们喜欢模因.』『你认为是这样吗？』没错.人们喜欢模因,They play of very happy.I think I'm exploring Web3 The middle school, one thing is very difficult to rationalizing different momentum——Things with the emergence of memes and mode for information transmission continuous fermentation.I think if people have a good time,Also do their own things,So I will not explain too deep,will hurt the brain.」

Sometimes you have to lose rational and seize the memes are producing.

尼古拉斯・凯奇（Nicholas Cage）是这场表演中的明星人物,因为这场表演围绕着 ConstitutionDAO Marketing strategy shows a lot of meme 文化.关注 #WAGBTC 标签以获得更多乐趣.

当心：Progress is too fast and not successful

整个 Web3 生态系统发展得太快,Lead to any project can become true in the field of the「赢家」.（可能除了 Uniswap,它是最受欢迎的支持区块链的应用程序.至少目前是这样.）如果说 Web2 的波动性教会了我们什么,It is unable to change the project is doomed to failure.The survival of the fittest is the key to success.

07 结语

可以说,In the past two years, many things have happened.截止到 2021 年底,The rise of the bull market for these areas and the community is more fierce than before.通过能量的饱和,We have witnessed a variety of test case and the product of rapid iteration.Although in the recent macroeconomic environment,气温有所下降,Momentum has slowed,But we are in a funny inflection point,We can evaluate、深入挖掘,And grasp the developing direction of,以更加谨慎、Intentionally guide we will focus on encryption USES the curve of the next stage.

目前为止,There is still no clear winner,Don't have a company or project completely「解决了」Decentralization problem（If this is a goal）.But see some early model and action is beginning to show,我感到很兴奋.These patterns and behavior may guide the next generation of builders and creators（Maybe also you）.