Xiaomi, which has set the highest sales record of domestic mobile phones in overseas markets, paid renewed attention to the domestic market

Recently, Xiaomi released Civi 1S mobile phone , The biggest feature of this mobile phone is its lightness and thinness , It has a 6.55 Inch large screen and 4500mAh Large capacity battery , The weight is only 166 g , Thin enough and fashionable , Change the Xiaomi digital series to more than 200 Jack's regret , The move shows that it wants to please young people in China .

millet civi 1S Besides being thin enough , And powerful camera performance , Pay special attention to selfie performance , Front camera pixels up to 3200 ten thousand , Of course, there is no lack of beauty function developed for girls , Especially rare is the beauty function specially developed for boys , Obviously, I hope to get more support from young people in China .

In fact, Xiaomi has successively launched a number of products that attach importance to lightness and thinness , The youth version accompanied by Xiaomi digital also has light and thin characteristics , It is obviously different from the thickness of other mobile phones .

Xiaomi's biggest feature in the past was its cost performance , That is, stacking hardware , At a price equivalent to the hardware performance of competitors' high-end mobile phones, it only sells for half , Thus, it rises in the domestic market , However, this method has only won the welcome of boys who attach importance to performance , For girls and middle-aged men, massiness is the defect of this kind of mobile phone .

This has also led to the fact that the sales volume of Xiaomi mobile phones in the domestic market has been lagging behind that of Huawei 、OPPO、vivo,2020 Since then , The decline of Huawei mobile phones once provided an opportunity for Xiaomi , Shipments of Xiaomi mobile phones in the domestic market have rebounded continuously , Unfortunately, with the revival of glory mobile phones , The rebound of Xiaomi mobile phone in the domestic market is blocked , This forced Xiaomi to win more consumer support .

Xiaomi's performance in overseas markets also forces it to gain more market share in the domestic mobile phone market , Xiaomi is one of the top four domestic mobile phones and the fastest to expand overseas market 、 The most successful mobile phone enterprise , It's in 2011 The first mobile phone was released in ,2 Years later 2014 year Q3 Win the first place in China 、 The world's third , amen 2014 year Q3 Attack the Indian market , The Indian market has also become the first successful market for Xiaomi overseas ,2017 year Q3 That is, it won the first place in the Indian mobile phone market and has remained so far , Its success in overseas markets has driven its overseas sales to 1.4 Billion parts , This is the highest overseas sales record of all domestic mobile phones in history .

Just in the Indian market, Xiaomi began to be under pressure ,2021 year Q4 According to the data of, it fell more than 20% in the market , Samsung, which is behind it, has soared by 40% , As a result, the market share gap between the two countries has been shortened rapidly , For reasons known to the public, it is difficult for Chinese mobile phones, including Xiaomi, to see the possibility of improvement in the Indian market in a short time .

Due to the failure in the Indian market , Chinese mobile phones this year Q1 There are also bad signs in the global market , This year, Q1 Both Samsung and apple have achieved significant growth , And Chinese mobile phones are falling , In this way, domestic mobile phones need to gain an advantage in the domestic market to stabilize their position , It is in this case that Xiaomi mobile phone has frequently released new mobile phones in China this year , millet Civi 1S Bear this heavy responsibility , It not only wants to win the support of young people , We should strive for the offline market , This is why the focus of this mobile phone is not on cost performance, but on appearance design and photography .

In addition to competitive products , Xiaomi is still making up for the shortcomings of online and offline retail , In the past two years, it has greatly expanded its offline retail channels , Once set a record for a month 1000 The record of a retail store , However, due to the low profit of Xiaomi mobile phone , This leads to its low share of retailers , Third party retailers are still more willing to support their competitors , This has always been Xiaomi's weakness .

in general , Xiaomi has indeed made many changes in the domestic market , But product design and sales is a systematic project , Xiaomi needs to continue to make high profits 、 High competitive products can attract more retailers to join , It also needs to adapt to a wide range of consumer groups , Only one or two models, such as Xiaomi Civi The range of products is not enough .