"Digital Economy Panorama White Paper" Special Analysis of Banking Industry Intelligent Marketing Application Released

Analysis of Analysys:

The report focuses on intelligent marketing in the banking industry. Intelligent marketing is based on digital technology to achieve brand communication, sales transformation and customer precipitation, and to continuously improve the relationship between bank products, customer needs and risk appetite.a measure of fit.However, the interconnection of underlying data, the full mining of data value, the synergy and unification of omni-channel operations, and the closed-loop management and evaluation of marketing strategies are still the outstanding challenges faced by banks' digital intelligent marketing.Based on the important value of intelligent marketing, this report conducts a special analysis on the status quo of intelligent marketing construction in the banking industry, the pain points of digital capability upgrades, the construction of marketing middle-offices, and the application of key technologies. Combined with the development trend of intelligent marketing, it focuses on data, customer experience, and channel collaboration.Three dimensions are given to solve the strategy, and the ecological map of the banking intelligent marketing market is drawn.This report will be included in the "Digital Economy Panorama White Paper" collection.

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This report has 19 pages in total

Reading time: 10 minutes