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"Digital Economy Panorama White Paper" Special Analysis of Banking Industry Intelligent Marketing Application Released

2022-08-09 11:45:00 【InfoQ】

Analysis of Analysys:
The report focuses on intelligent marketing in the banking industry. Intelligent marketing is based on digital technology to achieve brand communication, sales transformation and customer precipitation, and to continuously improve the relationship between bank products, customer needs and risk appetite.a measure of fit.However, the interconnection of underlying data, the full mining of data value, the synergy and unification of omni-channel operations, and the closed-loop management and evaluation of marketing strategies are still the outstanding challenges faced by banks' digital intelligent marketing.Based on the important value of intelligent marketing, this report conducts a special analysis on the status quo of intelligent marketing construction in the banking industry, the pain points of digital capability upgrades, the construction of marketing middle-offices, and the application of key technologies. Combined with the development trend of intelligent marketing, it focuses on data, customer experience, and channel collaboration.Three dimensions are given to solve the strategy, and the ecological map of the banking intelligent marketing market is drawn.This report will be included in the "Digital Economy Panorama White Paper" collection.

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This report has 19 pages in total
Reading time: 10 minutes





























Declaration notices:
The third-party data and other information cited by Analysys in this article are from public channels.Analytics is not responsible for this.In any case, this article is for reference only, not as any basis.The copyright of this article belongs to the publisher. Without the authorization of Analysys, any content published by Analysys is strictly prohibited to be reproduced, quoted or used in any way.Any media, website or personal use after authorization should quote the original text and indicate the source, and the analysis point of view is subject to the content released by Analysys. No deletion, addition, splicing, interpretation, distortion, etc..Analysys does not assume any responsibility for disputes arising from improper use, and reserves the right to pursue accountability from relevant responsible subjects.
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