Intelligent bid strategy how to affect advertising effectiveness?

Smart Bidding is a good fit for businesses of all sizes.Smart Bidding optimizes based on data from all of your campaigns, so even new campaigns with no data may perform better with Smart Bidding.To accurately assess results, we recommend measuring performance over a longer time period (such as a month or more), choosing a time period that at least 30 conversions (requires at least 50 conversions for Target ROAS bid strategies).You can add some relevant keywords to your low-converting campaigns to expand your targeting and increase conversions.

Advertisers using Smart Bidding must comply with applicable legal requirements and Google advertising policies.For example, you must adhere to Google's Personalized Advertising Policy when using Smart Bidding.It's important to familiarize yourself with the various contextual signals used in Smart Bidding so that you can easily determine if Smart Bidding is right for your business.

The conversion goals collected for the last 30 days of campaigns determine the performance of future ads.So for new campaigns, it is recommended to collect at least 30 conversions that we consider satisfactory, as the base data.Track market data and expand targeting.to get better data.

Smart Bidding is a subset of automated bidding strategies that use machine learning techniques in each auction to optimize bids with the goal of maximizing conversions or conversion value.This feature of optimizing bids is also known as "real-time bidding."Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value are all Smart Bidding strategies.(All bid strategies only get as many clicks as possible are bid strategies without machine learning)

Why use Smart Bidding?

Smart Bidding has 4 key benefits that can help you save time and improve your ad performance.

1. Advanced machine learning technology

In order to bid accurately, machine learning algorithms train themselves on massive amounts of data to help you more accurately predict in your account how different bid amounts might affect conversions or conversion value.These algorithms take into account various parameters that affect the effect, and the scale of calculation is far beyond the capabilities of a single person or team.

2. Rich contextual signals

With real-time bidding, there are many signals you can combine to optimize your bids.The so-called signal refers to some attributes that are related to the user or the context in which they are located and help to identify the characteristics of the user during a specific auction.Signals include attributes such as device and location that can be used in manual bidding strategies, as well as other signals and combinations of signals that are only available with Smart Bidding.

3. Flexible effect control function

With Smart Bidding, you can set performance goals and customize the settings you want based on your unique business goals:

• Optimize bids for search ads based on your chosen attribution model, including data-driven attribution.
• Use the Target CPA bid strategy to set separate performance targets for mobile, desktop, and tablet devices (coming soon).

4. Transparent performance report

Smart Bidding provides reporting tools that allow you to better analyze your bid performance and help you quickly troubleshoot problems.

The final direction of the ad: it must be a combination of broad match and smart bidding.

You don't need to segment by match type to improve your optimization.The bidding system automatically sets a bid for each auction for each search query, and increases or decreases the bid accordingly based on the likely performance of the search query.With broad match keywords, algorithms can learn faster and find more bids that will help you meet your growth goals.