Promote the high-quality development of denim clothing

​Entering the first year of the implementation of the "14th Five-Year Plan", strengthening brand building and promoting brand development is the connotative requirement of building a new development pattern in my country, and it is also the way for the garment industry to deepen supply-side structural reform and promote high-quality development. important measure.

Denim clothing is a global clothing that spans races, ages, genders, regions, and cultures.As a popular fashion clothing, the audience of denim clothing has a large age span, from toddlers to the elderly are all consumers of denim clothing.

Denim is an everyday wear for American consumers as a symbol of a free lifestyle.Although my country started denim decades later than European and American countries, after 40 years of development and innovation, the current ['sofastsoft.com'] denim textiles are not only in color, appearance, style, but also in the use of raw materials, Brand new changes have taken place in yarn structure and linear density, finishing, and wearing comfort.

The garment industry is one of the traditional pillar industries in my country and plays an important role in the national economy.In recent years, the consumption of denim clothing has shifted from a single consumer demand for shelter to shelter from the cold to a consumption trend of fashion, culture, brand and image, and the industry is facing the pressure of transformation.With the change of lifestyle and the development of the Internet, shopping centers with comprehensive consumption experience are becoming an important channel for offline retail, and the proportion of online retail and consumption is also increasing.inevitable choice.

Since 2019, the growth of the clothing industry has entered a downward channel, not to mention that in 2020, the traditional clothing industry will use stores as a sales channel. During the epidemic, the consumption terminals of enterprises have fallen off a cliff, and all businesses have been stagnant.The impact of the epidemic has further magnified the pain points of the clothing industry in terms of digitalization.

The previous information systems based on clothing ERP, CRM, OA, etc., were built to solve the internal process problems of enterprises.They cannot obtain real-time data, the problem of data islands is serious, and they cannot achieve system integration with upstream and downstream enterprises in the industry chain.This cumbersome information system obviously cannot meet the business needs of today's mobile Internet era.It is necessary to be able to obtain business data with the highest possible timeliness. When the market trend is discovered, it is necessary to quickly coordinate with the upstream and downstream service providers in the industry chain, and coordinate the resources of all parties to respond to marketing decisions.

Denim clothing supply chain management platform, using cloud clothing design platform, denim washing process information platform, denim fabric accessories information platform, digital factory and smart logistics to cooperate with flexible production network to meet B-end retailers and C-end consumptionproduct needs of the users.With digital solutions, through digital simulation, multi-model synthesis, and digital rapid feedback, we can help apparel companies achieve product optimization and upgrading.

Clothing production is mostly manual mass production, the product quality is uneven, the proportion of returns is high, and it is difficult to achieve a unified production quality standard.The traditional production mode of production and sales, due to weather changes or other reasons, instantly loses timeliness and fashion, resulting in a backlog of inventory, which in turn results in a great waste of clothing resources.In the era of personalization, it is difficult for clothing production to be customized on demand, and it is difficult to meet the personalized needs of consumers. Digital technology is required to comprehensively transform the clothing manufacturing industry to make clothing production intelligent, personalized and customized.

At present, the key technologies of intelligentization in the denim clothing industry mainly include the virtual washing board room in the denim clothing production process, the intelligent determination of the fabric color in the denim clothing washing process, the posture-following memory bionic automation technology and equipment, and the denim clothing washing status data.The real-time online detection and intelligent management of denim, the intelligent production system of denim laser washing process parameters and the key technology of intelligent recycling of waste denim industry, through these improvements will make denim production more energy-saving, environmentally friendly and efficient.