How to build tiktok user trust and drive fan growth

 

 TikTok It is a traffic platform that we pay close attention to , before TikTok It is officially announced that the number of monthly active users has exceeded 10 After billion , There are many brands that want to take advantage of TikTok The traffic dividend of , Reach the target population , Achieve a large number of brand exposure .

TikTok At present, there are two forms of carrying goods ：

1. Shop Trailer

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2. Competent authority

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No matter what form of carrying goods , Building fan trust is especially important ！ 

Release accurate information  

TikTok Shop May release inaccurate information 、 The person who obtains misleading information or false information and the seller take coercive measures .

False information includes but is not limited to : 

• Misleading product specifications and descriptions （ Such as false style 、 Color 、 pattern 、 Product details such as shape ) 

• Misleading information about the efficacy of goods . 

• False medical information that may harm personal health . 

• General error messages  

View details ： Operating dry goods | TikTok Shop Precautions for product release  

Avoid irrelevant promotional information  

Sellers must ensure that the content released is consistent with the products they promote through live broadcast and short video . 

• The promoted products must be clearly displayed on the landing page . 

• When selling goods , The Seller shall add necessary links to the landing page . 

Publish complete information  

• The seller must ensure that the published product information is complete and accurate 、 It's very detailed . Including ensuring that all relevant product information is displayed on the product description page - For example, the use of goods 、 specifications 、 Warning 、 Warranty details and other relevant contents . 

• When filling in the product name , The Seller shall provide detailed information and complete category name . 

• All product and content descriptions must be clearly presented in live and short videos . 

• It is the seller's responsibility to ensure the validity of the information . Missing content is strictly prohibited 、 Misleading and missing information . 

Only promote effective products  

For safety reasons , Prohibited goods and temporarily unsupported goods are prohibited in TikTok Shop On sale . Prohibited goods and temporarily unsupported goods include but are not limited to ： 

• Firearms 、 Ammunition and weapons  

• Harmful and dangerous goods  

• Body parts and human remains  

• animal 、 Animal products and protected wildlife  

• Adult goods and services  

• Discriminatory and offensive goods  

• Illicit drugs and drug paraphernalia  

• Security and privacy  

• Government and military goods  

• COINS 、 cash 、 Gift cards and financial products  

• Goods that may contribute to illegal activities or dishonesty  

• unaccredited / Substandard drugs and medical devices  

• Other prohibited goods  

No fakes shall be issued  

Respect for the work and intellectual property of others is essential , Can help all sellers achieve business growth .TikTok Shop All fakes or fakes are prohibited . If the seller wants to sell with other users / Goods with brand name or logo , Or share what others have , You must first obtain a clear authorization .

Well phrased   

Product content is clear and easy to understand, which is very important to help users make purchase decisions . In order to increase sales 、 Create a positive shopping experience ,TikTok Shop Encourage sellers :

Remove all content published in unofficial languages . 

Using unofficial language in product videos or pictures may confuse customers , Have a negative impact on the shopping experience . 

The seller should check all product pictures and videos before uploading content , And remove all content expressed in unofficial language ( Except for the printing of the outer packaging of goods ). 

When interacting with the audience , Please pay attention to the wording . 

Hate speech or content involving hate acts is prohibited . 

Accounts or users who commit serious violations or repeatedly express hate speech will be blocked . 

At the same time prohibit TikTok Users make hate speech outside the platform . 

TiChoo data  - TikTok Data analysis platform , You can see TikTok Hot goods list 、 Video list with goods 、 The latest pop-up shop and goods blogger ; Find popular videos 、 Blogger 、 Music and topic material , And real-time updated e-commerce advertisements and videos ; There are also powerful editing creative tools , Help you save time for creation and operation . Yes TiChoo,TikTok Selection operation is no longer the way ！

Imitate the video, one click to remove the duplicate 、 To subtitle 、 Automatic translation and dubbing , And multi style beautification , You can also use GhostCut Ghost hand clip , Solve the difficulty of creation immediately 、 High language barriers 、 The team is understaffed and other pain points ！

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  Focus on TiChoo data ---- Take you to receive more operational dry goods ！