A Shanghai technology company was fined 220,000 for brushing orders, exposing the gray industry chain of online brushing

August 9 news, recently, a Shanghai technology company was fined 220,000 yuan for swiping orders to improve its ranking on Dianping. Until now, the phenomenon of swiping orders is still very common.The reason behind it is very simple, that is, there is a huge market demand for online shopping, such as e-commerce platforms, self-media platforms, etc., user data is very important, such as: praise, number of fans, comments, etc., online shop through brushing praise and sales,Gain the trust of users, and we-media authors improve the natural ordering of their works by buying followers and comments.

The gray industry chain behind online order brushing

Online order brushing is now also called "data maintenance", in fact, it means the same thing., enterprises need "data maintenance", because good-looking data can attract ordinary consumers, and even directly affect the choices of ordinary consumers.

There is a relationship between supply and demand to make a profit. Some "data maintenance" companies maintain data by hiring a large number of online part-timers.Software is difficult to complete and easy to identify by the platform, while the algorithm of the real user platform is difficult to identify.Of course, these "data maintenance" companies will only give employees a small salary, for example: 0.5 yuan for a comment, most of the profits must be earned by the company.

How to effectively combat the behavior of online order brushing

First of all, online order brushing is data fraud, which is blatantly deceiving consumers, so we must crack down on this kind of behavior.illegal act.

Then, this kind of behavior can be cracked down by various means. First, some "data maintenance" companies recruit part-time staff through social platforms, so social platforms should ban the "part-time job" and the likegroups, because there are a lot of scammers in these groups.Second, corresponding penalties should be imposed on the accounts of fraudulent orders, such as: banning the account for one week, or permanently banning the account if it is serious.Most part-time scavengers won't put their accounts at risk for that little pay.

Finally, major e-commerce platforms and self-media platforms should shoulder their responsibilities, resolutely cooperate with relevant departments, and actively combat the phenomenon of fraud on the platforms.In order to deceive consumers and users, the online store should give severe punishments to the praise and sales.There are too many of these stores, which is a threat to other stores that don’t brush the volume, and destroys the balance of the market. Most consumers attach great importance to the praise and sales of products. However, the sales and praise data are falsified, and consumers lose their reference standards.

Author: Stone IT Perspective